Fast Company

A look at the growth of the Shake Shack burger chain, which is meeting the demand from consumers who want fast food with humanely raised beef and a staff well-trained in hospitality.

Will the boxed-meal phenomenon—led by startups like Blue Apron, HelloFresh, and Plated—change the way we eat?

Inside HBO’s quest to win the streaming wars.

Zulily has defied the conventional wisdom—marketing to moms, sticking with flash sales, evading Amazon. But can it last?

Insider-y account of what went wrong with the Fire phone: Bezos himself served as head of product for the device, which meant teams would be hesitant to question his ideas. The stumble means more questions about whether Amazon is on the right track.

The perils of a father-son business: Tony Azevedo has stopped communicating with his son Adam as they make a difficult decision about their company.

Lessons from starting a small publishing business.

A profile of the ‘foodie explorer’ at 58.

Space elevators, teleportation, hoverboards, and driverless cars: The top-secret Google X innovation lab opens up about what it does—and how it thinks.

If there’s a master plan behind X, it’s that a frictional arrangement of ragtag intellects is the best hope for creating products that can solve the world’s most intractable issues. Yet Google X, as Teller describes it, is an experiment in itself–an effort to reconfigure the process by which a corporate lab functions, in this case by taking incredible risks across a wide variety of technological domains, and by not hesitating to stray far from its parent company’s business. We don’t yet know if this will prove to be genius or folly. There’s actually no historical model, no ­precedent, for what these people are doing.

Kessler spends a month trying to make a living wage using new tech platforms like TaskRabbit and Postmates. The results aren’t promising:

My experiences in the gig economy raise troubling issues about what it means to be an employee today and what rights a worker, even on a assignment-by-assignment basis, are entitled to. The laws regarding what constitutes an employee have not yet caught up to the idea that jobs are now being doled out by iPhone push notification.