“For several years, it seemed like she was following the playbook of other celebrity entrepreneurs. But now she has clearly decided to throw that strategy out the window. Apparently, it no longer sparked joy. Perhaps it never did.”
When malls still ruled retail, a fashion brand for young women defied pre-internet era practice: It had no brick and mortar stores, only a catalog. It became the hottest thing around, selling a lifestyle as much as products, and its business model foretold the future. So why did it fail?
Kid stars on Instagram are a growing part of the influencer marketing industry, working increasingly with clothing and toy brands.
A profile of actor, director, producer, and literary taste-maker Reese Witherspoon, with a focus on her influential media company, Hello Sunshine, through which she’s creating roles and jobs for women, and changing the way movies and shows are made.
A Fast Company writer, while searching for a new mattress, stumbles into the mysterious and lucrative world of mattress review websites. One review site began raking in millions of dollars from referral links to mattress companies, sparking a nasty legal battle over the legitimacy of its mattress reviews.
GIFs have long served as signals of cultural fluency. Now they’re poised to become a big business.
A brash, charismatic CEO. Big funding rounds. The inevitable beer-pong-on-the-office-roof-deck. How could the “Facebook of money” fail?
Inside the cult of WeWork.
A primer on the psychological effects of space travel.
A look at the growth of the Shake Shack burger chain, which is meeting the demand from consumers who want fast food with humanely raised beef and a staff well-trained in hospitality.