When malls still ruled retail, a fashion brand for young women defied pre-internet era practice: It had no brick and mortar stores, only a catalog. It became the hottest thing around, selling a lifestyle as much as products, and its business model foretold the future. So why did it fail?
Kid stars on Instagram are a growing part of the influencer marketing industry, working increasingly with clothing and toy brands.
A profile of actor, director, producer, and literary taste-maker Reese Witherspoon, with a focus on her influential media company, Hello Sunshine, through which she’s creating roles and jobs for women, and changing the way movies and shows are made.
A Fast Company writer, while searching for a new mattress, stumbles into the mysterious and lucrative world of mattress review websites. One review site began raking in millions of dollars from referral links to mattress companies, sparking a nasty legal battle over the legitimacy of its mattress reviews.
GIFs have long served as signals of cultural fluency. Now they’re poised to become a big business.
A brash, charismatic CEO. Big funding rounds. The inevitable beer-pong-on-the-office-roof-deck. How could the “Facebook of money” fail?
Inside the cult of WeWork.
A primer on the psychological effects of space travel.
A look at the growth of the Shake Shack burger chain, which is meeting the demand from consumers who want fast food with humanely raised beef and a staff well-trained in hospitality.
Will the boxed-meal phenomenon—led by startups like Blue Apron, HelloFresh, and Plated—change the way we eat?