The History of ‘Boy’ and ‘Girl’ Toys: A Veteran Toy Designer Wrestles With the Industry’s Gender Divide
An interview with Stefanie Eskander, who has worked as a toy designer for more than 30 years, for companies including Mattel and Hasbro—and now works as the Design Manager for girls’ toys at Toys ‘R’ Us:
Pink is a funny thing. In the early days of the 20th century, pink was not necessarily a girl color. I’ve even heard that pink was considered a popular color for boys because it was a lighter version of red, which has always been seen as powerful and masculine. But as the 20th century went by, pink became a much more popular color for girls. I’ve heard they’ve done scientific studies that show that women and girls and even female babies are more attracted to redder colors than boys, but I take all of that with a grain of salt. I think girls’ attraction to pink is societal for the most part.
How American amusement parks first discovered the thrills of “dark rides,” from the Tunnel of Love to the haunted house. Ride designers had to get creative to scare riders in the early days:
“It seems so simple, but Bill Cassidy—the second owner of Pretzel, the son of Leon—told us before he passed away that that was one of the gimmicks that he was most proud of. It was just a spool of thread. It would hang from a rafter in the ceiling, and it would rub up against people’s faces and creep them out. It’s supposed to be cobwebs, I guess, but it wasn’t an actual web. It was just a string, but you couldn’t see it. You weren’t expecting it. That got a real rise out people back then. It seems to me that just about every dark ride I rode in the 1960s had that. If it didn’t come factory-installed, I’m sure the park owners themselves would tack it up.”
The dark history of ceramic figurines. The Staffordshire pottery created more than 200 years ago included graphic and risqué images and scenes from the time:
“After 1840, a growing number of middle- and lower-class homes wanted these figures, so they had to be made more cheaply. And with the Industrial Revolution, this was now possible. Increasingly, figures were made out of very few molded parts. The era of the ‘flat-back’ was born, those simple Staffordshire figures with one piece in front and another less-detailed piece behind, slapped together. Paint the front, don’t bother with the back. Somebody’s going to stick it on the shelf against the wall, and you’re not going to see it anyway.
“The years from 1780 to 1840 also coincided with a sort of visual revolution. In 1780, there were no reproduced images. If you read the autobiography of Thomas Bewick, who was one of the great illustrators of this time, there’s a great quote about how he only saw three images during his whole childhood. Newspapers weren’t even illustrated.”
An interview with Robin Nagle, the New York City Department of Sanitation’s Anthropologist in Residence who has spent most of her life studying trash:
“In its early days, the department didn’t really function at all. There are some photographs taken for Harper’s Weekly, before and after photos of street corners in New York in 1893 and then in 1895. And the before pictures are pretty astonishing, people were literally shin-high or knee-high in this muck that was a combination of street gunk, horse urine and manure, dead animals, food waste, and furniture crap.
“Put yourself back in the late 19th century and think about the material world that would have surrounded you in your home. When you threw something out, it wouldn’t go anywhere. It would be thrown in the street.”
Why did America give up on charging for parking? A proposed solution to congestion and sprawl:
“There’s plenty to hate about driving—traffic jams, car accidents, speeding tickets—not to mention the endless headache of finding a spot to park. So what if you discovered an invention that could wean us from our vehicles, combating suburban sprawl and making city streets less dangerous, congested, and polluted? Well, that device has been around for nearly 80 years: It’s called the parking meter.
“Contrary to popular belief, the parking meter was originally designed to keep traffic moving and make more spaces available for shoppers, a measure often lauded by local businesses as much as the public who paid their hourly rates. Beginning with the first parking meter, installed in 1935 on the corner of First Street and Robinson Avenue in Oklahoma City, and spreading clear across the United States, the device was hailed as the great solution to our parking woes. Yet decades of poor meter implementation, inane off-street parking requirements, and technological stasis slowly turned our city streets into a driver’s nightmare.”
(via The Browser)