Why do consumers let the world’s biggest water-bottling company sell us water that’s already ours?
Satellites can map the earth’s surface, but the world underneath cities is the last cartographic frontier. One team is mapping New York City’s subsurface infrastructure in 3-D to improve safety, streamline growth, and allow New York to lead the world to becoming a “smart city.”
A mysterious assault. An unsolved murder. And a ship that hasn’t given up all its secrets.
“We basically have people from two worlds, neither of which has ever talked to each other.” At Starsky Robotics, a driverless trucking startup in San Francisco, truck drivers and software engineers work side by side.
This Is Spinal Tap is a comedy classic, but its creators made practically no money from it. Robert Kolker looks at the legal battle over what Hollywood owes Harry Shearer, Rob Reiner, Michael McKean, and Christopher Guest.
When corrections agencies started using electronic ankle monitors to relieve overcrowded prisons, 3M capitalized on the market opportunity. Their products’ failures caused innocent people to suffer and challenged the company’s long-heald philosophy about design and innovation.
No matter how innovative or cutting-edge ESPN makes itself, the cable money is just too lucrative, and the costs of licensing live sports are just too great, to finally cut the cord and offer itself as a standalone internet subscription service the way HBO did with HBO Now.
A powerful in-depth look at the human costs of bringing auto parts factory jobs to Alabama — with inadequate training for employees and unreasonable expectations for output. “American consumers are not going to want to buy cars stained with the blood of American workers.”
The once-flagging pizza chain launched dozens of digital marketing initiatives and made headline-grabbing changes to its delivery trucks, but their rebound can be traced to just one thing — making the pizza better.