A profile of the music supervisors in Portland, Ore. who are getting local musicians exposure and money by licensing their music for films and advertisements:

“By profession, Matarazzo is known as a ‘music supervisor.’ Marketing companies, brands, and filmmakers hire her to find that perfect song—such as an electronic track by the artist Dabrye that sonically propelled a Motorola commercial in which a sleek room fractures and folds up into a Moto Razr phone. When she can’t find the right song, she hires someone to write it, to order. The string quartet she commissioned from the young composer Nicholas Wright for Nike’s ‘Find Your Greatness’ London Olympics spot, showing everyday athletes around the world, won the Association of Independent Commercial Producers’ award in June for best original music. Often, the tracks she discovers come from Portland’s fertile independent music scenes. She’s placed the swinging rock of Sallie Ford and the Sound Outside in ads for Target and J. Crew, casting the band’s songs farther than any radio play has. Given the otherwise dismal state of the music industry, any of those phone calls Matarazzo relentlessly places or receives could change the life of a starving songwriter or a scruffy band.

“This power has helped Matarazzo and a few local colleagues make Portland a fulcrum for a major shift in how the music business works, especially for the kind of independent, edgy, underground artists the city prides itself on breeding.”