Interview with Rob Janoff, Designer of the Apple Logo

“We presented two versions of the logo. One with and one without the bite. Just in case he thought the bite was too cute. Fortunately he went with the one that gave it the most personality with the bite. Frankly it was a no brainer and you would miss the mark if you don’t show some kind of an apple. When I presented I showed him several variations. Striped version, solid color version, metallic version. All those with the same shape.”

Author: Ivan
Source: Creative Bits
Published: Aug 3, 2009
Length: 10 minutes (2,686 words)
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