Inside the Multimillion-Dollar Essay Test-Scoring Business

Then came the question from hell out of Louisiana: “What are the qualities of a good leader?” One student wrote, “Martin Luther King Jr. was a good leader.” With artfulness far beyond the student’s age, the essay delved into King’s history with the civil rights movement, pointing out the key moments that had shown his leadership. There was just one problem: It didn’t fit the rubric. The rubric liked a longer essay, with multiple sentences lauding key qualities of leadership such as “honesty” and “inspires people.” This essay was incredibly concise, but got its point across. Nevertheless, the rubric said it was a 2. Puthoff knew it was a 2.

Source: City Pages
Published: Feb 22, 2011
Length: 12 minutes (3,189 words)
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