How a McDonald’s Knockoff Became the Immigrant Dream

“The truth is, Burger Baron maintains a cult following to this day partly because it’s a shitshow. To begin with, the logo—a colourful fat knight with double-Bs in his shield—often appears on signs as a crudely drawn copy of the original. The mascot sometimes looks emaciated or downright mutilated, if he appears on the sign at all. The restaurants themselves range from drive-thru burger shacks to sprawling steakhouses.”

Source: Vice Magazine
Published: Oct 15, 2021
Length: 17 minutes (4,404 words)
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