Factory Girls

The making of the boy and girl groups that are leading the international K-pop explosion:

“Lee founded S.M. in 1989. His first success was a Korean singer and hip-hop dancer named Hyun Jin-young, whose album came out in 1990. But, just as Jin-young was on the verge of stardom, he was arrested for drugs. Russell writes that Lee was ‘devastated’ by this misfortune, and that the experience taught him the value of complete control over his artists: ‘He could not go through the endless promoting and developing a new artist only to have it crash and burn around him.’

“In effect, Lee combined his ambitions as a music impresario with his training as an engineer to create the blueprint for what became the K-pop idol assembly line. His stars would be made, not born, according to a sophisticated system of artistic development that would make the star factory that Berry Gordy created at Motown look like a mom-and-pop operation. Lee called his system ‘cultural technology.’ In a 2011 address at Stanford Business School, he explained, ‘I coined this term about fourteen years ago, when S.M. decided to launch its artists and cultural content throughout Asia. The age of information technology had dominated most of the nineties, and I predicted that the age of cultural technology would come next.’ He went on, ‘S.M. Entertainment and I see culture as a type of technology. But cultural technology is much more exquisite and complex than information technology.'”

Source: New Yorker
Published: Oct 3, 2012
Length: 29 minutes (7,351 words)
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