Disney’s $1 Billion Bet on a Magical Wristband

Disney has spent a billion dollars engineering, testing and implementing the MagicBand at Disney World. The deceptively simple looking rubber wristbands connect wearers to a vast and powerful system of sensors throughout the park. Their aim is to remove all the friction from the theme park experience: you can swipe onto rides, avoid long lines, and even purchase a soda, all with a flick of the wrist. Is this the future?

Source: Wired
Published: Mar 10, 2015
Length: 16 minutes (4,090 words)
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