Barbie’s Got a New Body

After 57 years, the world’s best-selling doll has a new body. Three new bodies, actually: petite, tall and curvy. Eliana Dockterman goes inside the Mattel branding machine to discuss what’s at stake for the company, and what their decision says about American beauty standards.

Source: Time Magazine
Published: Jan 28, 2016
Length: 12 minutes (3,098 words)
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