Over 400 Startups Are Trying to Become the Next Warby Parker. Inside the Wild Race to Overthrow Every Consumer Category
Venture capitalists are funding DTC, or direct to consumer, startups that apply the Warby Parker model to everything from tampons to potted plants. The University of Pennsylvania’s Wharton School has become an incubator. Tootbrush subscriptions sound cool, but can DTCs remake certain products that don’t need makeovers?