Over 400 Startups Are Trying to Become the Next Warby Parker. Inside the Wild Race to Overthrow Every Consumer Category

Venture capitalists are funding DTC, or direct to consumer, startups that apply the Warby Parker model to everything from tampons to potted plants. The University of Pennsylvania’s Wharton School has become an incubator. Tootbrush subscriptions sound cool, but can DTCs remake certain products that don’t need makeovers?

Author: Tom Foster
Source: Inc.
Published: Apr 19, 2018
Length: 17 minutes (4,281 words)

The Shelf Life of John Mackey

Whole Foods’ eccentric founder changed the way Americans consume food. Can he survive the Wall Street forces that now want to consume him?

Author: Tom Foster
Source: Texas Monthly
Published: Jun 15, 2017
Length: 33 minutes (8,335 words)