New Coke Didn’t Fail. It Was Murdered.

“It’s fun to be cranky about stupid things.” Coca Cola introduced New Coke in 1985 and then, after a populist backlash from Americans decrying that their freedom of choice had been trampled upon, reintroduced Classic Coke after two months. What the company didn’t see at first was that the backlash was led by a man who thought he could parlay all this silly outrage — over a soft drink — into some cash.

Author: Tim Murphy
Source: Mother Jones
Published: Jul 9, 2019
Length: 16 minutes (4,127 words)