“The biggest sales are quietly negotiated by a small group of extremely well-connected agents concealed behind company names invented to imply upper-class British discretion.”
“Imaginary friends, it is thought, are part of the same family — they help children to find a sense of themselves, and accompany them through crucial years of development and adjustment as they become their own individual beings, separate from their mother. They are by definition temporary: there to serve a purpose, and then discarded.”
“The BBL, like Robin Hood, takes from the rich – the wobbly belly – and gives to the poor: the flat, bony bum.”
“The image of these women is fetishised as they rise, and then weaponised against them as they fall.”
“Proudest parenting moment of lockdown so far? When the six-year-old requested to watch Honey, I Shrunk the Kids for a second time. If that is the peak of my home-schooling efforts, which it undoubtedly is, I’ll take it.”
For decades, one company has ruled the world of tampons. But will a new wave of brands usurp the old order?