Who Owns Einstein? The Battle For the World’s Most Famous Face

Simon Parkin manages to make the rather dense topic of publicity rights both fun and accessible in this fascinating look at who owns Einstein’s face.

In the mid-1980s, the university began to assert control over who could use Einstein’s name and likeness, and at what cost. Potential licensors were told to submit proposals, which would then be assessed by unnamed arbitrators behind closed doors. An Einstein-branded diaper? No. An Einstein-branded calculator? Yes. Anyone who did not follow this process, or defied the university’s decision, could be subject to legal action.

Source: The Guardian
Published: May 17, 2022
Length: 25 minutes (6,331 words)

Snow machines and fleece blankets: inside the ski industry’s battle with climate change

Each snowmaking machine uses around the same energy as a boiler in a family home — but are they the answer to saving our retreating glaciers?

Source: The Guardian
Published: Dec 19, 2019
Length: 16 minutes (4,110 words)

How Designers Engineer Luck Into Video Games

Humans have taken the reins from the gods, and luck has become a design tool capable of changing players’ experiences and expectations.” A look at how game developers strike a balance between luck and fairness.

Source: Nautilus
Published: Jan 12, 2017
Length: 10 minutes (2,671 words)