How Brands Get their Names, Explained By a Professional Namer

This is a very interesting conversation about how companies pay experts to shape their images, and it’s one that this professional namer might describe this interview’s title as descriptive rather than disruptive, because it “is tied to an expected functional benefit of the product.”

Source: Vox
Published: May 16, 2019
Length: 10 minutes (2,578 words)