When corrections agencies started using electronic ankle monitors to relieve overcrowded prisons, 3M capitalized on the market opportunity. Their products’ failures caused innocent people to suffer and challenged the company’s long-heald philosophy about design and innovation.
Take the example of a Groupon write-up that mentioned that hummingbirds come from cocoons. A reader wrote to Groupon customer service to point out that hummingbirds don’t actually come from cocoons. A Groupon rep wrote back: “Thanks for your email and I’m sorry for any confusion. Hummingbirds do come from cocoons.” The frustrated reader reached out to Ross Hawkins, executive director of the Hummingbird Society, who wrote an e-mail to the reader and to Groupon saying, “Hummingbirds are birds, not insects. They come from eggs.”