A Toast Story

The surprising, emotionally affecting origin story behind artisanal toast:

The smallness of her cafés is another device to stoke interaction, on the theory that it’s simply hard to avoid talking to people standing nine inches away from you. And cinnamon toast is a kind of all-purpose mollifier: something Carrelli offers her customers whenever Trouble is abrasive, or loud, or crowded, or refuses to give them what they want. “No one can be mad at toast,” she said.

Carrelli’s explanations made a delightfully weird, fleeting kind of sense as I heard them. But then she told me something that made Trouble snap into focus. More than a café, the shop is a carpentered-together, ingenious mechanism—a specialized tool—designed to keep Carrelli tethered to herself.

Published: Jan 13, 2014
Length: 15 minutes (3,967 words)

The Closing of the Marijuana Frontier

California is not just deciding whether pot should be legal. It’s determining the shape of a major new American industry.

Published: Nov 1, 2010
Length: 29 minutes (7,495 words)

The Agnostic Cartographer

How Google’s open-ended maps are embroiling the company in some of the world’s touchiest geopolitical disputes.

Published: Aug 1, 2010
Length: 10 minutes (2,680 words)