Some of the best communications strategists remain highly influential yet invisible. Here’s how Margit Wennmachers became one of tech’s best.
There’s no shortage of drama at Twitter these days: Besides the CEO shuffles, there are secret board meetings, executive power struggles, a plethora of coaches and consultants, and disgruntled founders. (Like Evan Williams. The day after Jack Dorsey announced his return to the company — via tweet, naturally — Williams quit his day-to-day duties at the company, although he remains a board member and Twitter’s largest shareholder, with an estimated 30% to 35% stake.) These theatrics, which go well beyond the usual angst at a new venture, have contributed to a growing perception that innovation has stalled and management is in turmoil at one of Silicon Valley’s most promising startups.