How Google Dominates Us

Most people have already forgotten how dark and unsignposted the Internet once was. A user in 1996, when the Web comprised hundreds of thousands of “sites” with millions of “pages,” did not expect to be able to search for “Olympics” and automatically find the official site of the Atlanta games. That was too hard a problem. And what was a search supposed to produce for a word like “university”? AltaVista, then the leading search engine, offered up a seemingly unordered list of academic institutions, topped by the Oregon Center for Optics.

Published: Aug 18, 2011
Length: 19 minutes (4,911 words)

What Defines a Meme?

For this bodiless replicator itself, Richard Dawkins proposed a name. He called it the meme, and it became his most memorable invention, far more influential than his selfish genes or his later proselytizing against religiosity. “Memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation,” he wrote. They compete with one another for limited resources: brain time or bandwidth. They compete most of all for attention.

Source: Smithsonian
Published: Apr 19, 2011
Length: 15 minutes (3,947 words)