Welcome to Alphaland, the Disney World for Bodybuilders

Of the many species of internet entrepreneurship that preys on vanity and shame, “fitness influencer” might be one of the most fraught. Yet, that’s exactly who Christian Guzman is courting with his massive gym in the Houston exurbs. Emily McCullar investigates the Oiliest Place on Earth.

The line to buy day passes was steady, and sometimes out the door. I don’t think I saw any unoccupied equipment, and every mirrored nook and cranny—of which there were several, as this is, after all, a space designed to support content production—was taken up by someone trying to capture a 360-degree view of their musculature in a single photograph.

Source: Texas Monthly
Published: Jul 25, 2022
Length: 8 minutes (2,072 words)