Africa: Coke’s Last Frontier
Annual per capita consumption of Coca-Cola in Kenya is 39 servings. In more developed countries like Mexico, which consumes more Coca-Cola than any other country, it runs 665 servings per year. One does not need an MBA to see the possibilities.
Author:
Source:
Businessweek
Published: Oct 28, 2010
Length: 14 minutes (3,571 words)