How Mark Zuckerberg Hacked the Valley

What the Facebook founder did to outmaneuver his competitors, and the challenges he faces to keep employees motivated and investors happy after the IPO:

“One area Facebook will have to prove itself in is mobile. Earlier this month, it amended its public filings with the SEC to disclose that it doesn’t collect any meaningful revenue from smartphones and tablets, and its failure to do so is dampening per-user revenue. Mobile has flummoxed the company for years. In 2008, Jobs asked Facebook to present its iPhone app at Apple’s Worldwide Developers Conference. Instead of taking advantage of the opportunity himself, Zuckerberg sent a Facebook engineer and a marketing manager to handle it. They did such a poor job in auditions attended by Jobs and other Apple executives that Apple pulled them from the presentation, according to the person, who declined to be named for fear of alienating both companies.”

Source: Businessweek
Published: May 17, 2012
Length: 14 minutes (3,737 words)

Inside the App Economy

Beyond the goofy games is a world of useful programs that’s making fortunes and changing the rules of business

Source: Businessweek
Published: Oct 22, 2009
Length: 31 minutes (7,847 words)