Cliff Kuang

Disney has spent a billion dollars engineering, testing and implementing the MagicBand at Disney World. The deceptively simple looking rubber wristbands connect wearers to a vast and powerful system of sensors throughout the park. Their aim is to remove all the friction from the theme park experience: you can swipe onto rides, avoid long lines, and even purchase a soda, all with a flick of the wrist. Is this the future?

Solving the “last-mile” problem in public transportation