Pokimane Has Done Enough—and Has So Much Left to Do
“As a master reactor, Anys knows the rules of manufactured controversies over manufactured selves. She could have engaged the drama YouTubers who went after her in mid-2020, taking ownership of her centrality in that day’s attention economy. She could have immediately made a response video and clocked a couple million YouTube views. She could have used the opportunity to reassert her brand. She did not. Instead, she went on Twitch to make a pizza.”
Shady Numbers And Bad Business: Inside The Esports Bubble
“There’s big money in esports, they say. You’ve heard the stories. Teenaged gamers flown overseas to sunny mansions with live-in chefs. The erection of $50 million arenas for Enders Game-esque sci-fi battles. League of Legends pros pulling down seven-figure salaries. Yet there’s a reason why these narratives are provocative enough to attract lip-licking headlines in business news and have accrued colossal amounts of venture capital. More and more, esports is looking like a bubble ready to pop.”
