Unlucky Charms: The Rise and Fall of Billion-Dollar Jewelry Empire Alex and Ani

“Astrology, private equity, a $1.1 billion gender discrimination lawsuit, and a precariously built bangle behemoth.”

Author: Aaron Gell
Source: Marker
Published: Jul 8, 2020
Length: 43 minutes (10,868 words)

An Anti-Gay Crusader and Her Gay Son Were Making It Work. Then Came Trump.

“A portrait of a modern family undone by the political zeitgeist.”

Author: Aaron Gell
Source: GEN
Published: May 6, 2020
Length: 24 minutes (6,000 words)

Did Brian Easley Have to Die?

A desperate veteran, missing his disability payment, walked into a bank and took several people hostage. This is how he got there.

Author: Aaron Gell
Source: Longreads
Published: Apr 9, 2018
Length: 36 minutes (9,230 words)

The Inside Story Of How Greenpeace Built A Corporate Spanking Machine To Turn The Fortune 500 Into Climate Heroes

How a “bunch of commies” are forcing the world’s biggest corporations to stop destroying rain forests, overfishing, and burning fossil fuels.

Though they too wore business suits and what looked like P&G employee badges, they didn’t work for the consumer-goods giant. They were from Greenpeace, and they’d come to save tigers.

Wordlessly, the nine activists made their way past the security desk and headed for two rendezvous points — one, in a 12th-floor office suite in the iconic building’s north tower, the second, in an office just opposite, in the east tower. There, the two groups jimmied open several windows, attached rappelling gear to the window-washing stanchions, and climbed out into the chilly air.

Author: Aaron Gell
Published: Jun 4, 2014
Length: 30 minutes (7,570 words)

Chow vs. Chow: The Story of an Epic New York City Food Fight

A New York Chinese restaurant loses a former member of its kitchen staff—who then opens his own, very similar restaurant. Inside the legal battle:

“In essence, the suit claimed, they’d tried to become Mr Chow—the Invasion of the Body Snatchers of haute Chinese cuisine. ‘They want to not just clone me, they want to take the whole thing,’ Mr. Chow testified on the stand, sporting his trademark owlish glasses and a bespoke Hermés suit. ‘They want to wipe me—just replace me completely, including my personal identity.'”

Author: Aaron Gell
Published: Feb 28, 2012
Length: 15 minutes (3,893 words)