53.1% of You Already Know What This Story’s About. Or Do You? Need a Hint?

It’s about Professor Daryl Bem and his cheerful case for ESP. “Over seven years, Bem measured what he considers statistically significant results in eight of his nine studies. In the experiment I tried, the average hit rate among 100 Cornell undergraduates for erotic photos was 53.1 percent. (Neutral photos showed no effect.) That doesn’t seem like much, but as Bem points out, it’s about the same as the house’s advantage in roulette.”

Author: Dan Kois
Published: Mar 1, 2011
Length: 10 minutes (2,577 words)
Read the story