Search Results for: The Nation

Excerpt: The Trap of Marginal Thinking

Longreads Pick

From Clay Christensen’s forthcoming book How Will You Measure Your Life?, an examination of how businesses and individuals fail to understand the challenges posed by smaller competitors with less to lose:

“Case studies such as this one helped me resolve a paradox that has appeared repeatedly in my attempts to help established companies that are confronted by disruptive entrants—as was the case with Blockbuster. Once their executives understood the peril that the disruptive attackers posed, I would say, ‘Okay. Now the problem is that your sales force is not going to be able to sell these disruptive products. They need to be sold to different customers, for different purposes. You need to create a different sales force.’ Inevitably they would respond, ‘Clay, you have no idea how much it costs to create a new sales force. We need to leverage our existing sales team.’

“The language of the disruptive attackers was completely different: ‘It’s time to create the sales force.’ Hence, the paradox: Why is it that the big, established companies that have so much capital find these initiatives to be so costly? And why do the small entrants with much less capital find them to be straightforward?”

Published: May 14, 2012
Length: 8 minutes (2,160 words)

A look back at James Watson’s book The Double Helix and the controversy it stirred in the science community.

In telling the story, he produced a great work of literary nonfiction. Watson expanded the boundaries of science writing to include not only the formal, public face of Nobel-winning discoveries but also the day-to-day life of working scientists—both inside and outside the lab.The Double Helixrejuvenated a genre that had been largely academic or hagiographic. Its success showed that there was and is an appetite for thestoryof science; that the stories can be human and exciting; that scientists can be flawed characters; that the whole endeavor doesn’t collapse if you depict it with something less than reverence.

Although the book caused an international scandal that winter, I don’t think any word of the controversy reached me at Classical High School. As a freshman, I read The Double Helix as a story of pure triumph. Now, of course, I can see what I couldn’t then: an epic of the loss of innocence, writ small and large. And I can see the arc of Watson’s life since 1968, which has been another epic of triumph and hubris, ending with a fall. So now I see the darkness around the shining cup.

“Laboratory Confidential.” — Jonathan Weiner, Columbia Journalism Review

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Laboratory Confidential

Longreads Pick

A look back at James Watson’s book The Double Helix and the controversy it stirred in the science community.

Watson expanded the boundaries of science writing to include not only the formal, public face of Nobel-winning discoveries but also the day-to-day life of working scientists—both inside and outside the lab. The Double Helix rejuvenated a genre that had been largely academic or hagiographic. Its success showed that there was and is an appetite for the story of science; that the stories can be human and exciting; that scientists can be flawed characters; that the whole endeavor doesn’t collapse if you depict it with something less than reverence.

Although the book caused an international scandal that winter, I don’t think any word of the controversy reached me at Classical High School. As a freshman, I read The Double Helix as a story of pure triumph. Now, of course, I can see what I couldn’t then: an epic of the loss of innocence, writ small and large. And I can see the arc of Watson’s life since 1968, which has been another epic of triumph and hubris, ending with a fall. So now I see the darkness around the shining cup.

Published: May 10, 2012
Length: 13 minutes (3,471 words)

American Airlines once sold a lifetime pass for unlimited first-class travel. They soon regretted it:

In September 2007, a pricing analyst reviewing international routes focused the airline’s attention on how much the AAirpass program was costing, company emails show.

‘We pay the taxes,’ a revenue management executive wrote in a subsequent email. ‘We award AAdvantage miles, and we lose the seat every time they fly.’

Cade was assigned to find out whether any AAirpass holders were violating the rules, starting with those who flew the most.

She pulled years of flight records for Rothstein and Vroom and calculated that each was costing American more than $1 million a year.

“The Frequent Fliers Who Flew Too Much.” — Ken Bensinger, Los Angeles Times

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The Frequent Fliers Who Flew Too Much

Longreads Pick

American Airlines once sold a lifetime pass for unlimited first-class travel. They soon regretted it:

“In September 2007, a pricing analyst reviewing international routes focused the airline’s attention on how much the AAirpass program was costing, company emails show.

“‘We pay the taxes,’ a revenue management executive wrote in a subsequent email. ‘We award AAdvantage miles, and we lose the seat every time they fly.’

“Cade was assigned to find out whether any AAirpass holders were violating the rules, starting with those who flew the most.

“She pulled years of flight records for Rothstein and Vroom and calculated that each was costing American more than $1 million a year.”

Published: May 6, 2012
Length: 9 minutes (2,379 words)

Featured Longreader: Jeannie Mark, traveler and writer. See her story picks from National Geographic, You Are Not So Smart, The Atlantic, plus more.

How the U.S. drone program became central to the Obama administration’s counterterrorism efforts. The president has presided over 268 covert drone strikes, five times what George W. Bush ordered:

But the implications of drones go far beyond a single combat unit or civilian agency. On a broader scale, the remote-control nature of unmanned missions enables politicians to wage war while claiming we’re not at war – as the United States is currently doing in Pakistan. What’s more, the Pentagon and the CIA can now launch military strikes or order assassinations without putting a single boot on the ground – and without worrying about a public backlash over U.S. soldiers coming home in body bags. The immediacy and secrecy of drones make it easier than ever for leaders to unleash America’s military might – and harder than ever to evaluate the consequences of such clandestine attacks.

‘Drones have really become the counterterrorism weapon of choice for the Obama administration,’ says Rosa Brooks, a Georgetown law professor who helped establish a new Pentagon office devoted to legal and humanitarian policy. ‘What I don’t think has happened enough is taking a big step back and asking, “Are we creating more terrorists than we’re killing? Are we fostering militarism and extremism in the very places we’re trying to attack it?” A great deal about the drone strikes is still shrouded in secrecy. It’s very difficult to evaluate from the outside how serious of a threat the targeted people pose.’

“The Rise of the Killer Drones: How America Goes to War in Secret.” — Michael Hastings, Rolling Stone

See also: “Predators and Robots at War.” — Christian Caryl, New York Review of Books, Sept. 20, 2011

The Rise of the Killer Drones: How America Goes to War in Secret

Longreads Pick

How the U.S. drone program became central to the Obama administration’s counterterrorism efforts. The president has presided over 268 covert drone strikes, five times what George W. Bush ordered:

“But the implications of drones go far beyond a single combat unit or civilian agency. On a broader scale, the remote-control nature of unmanned missions enables politicians to wage war while claiming we’re not at war – as the United States is currently doing in Pakistan. What’s more, the Pentagon and the CIA can now launch military strikes or order assassinations without putting a single boot on the ground – and without worrying about a public backlash over U.S. soldiers coming home in body bags. The immediacy and secrecy of drones make it easier than ever for leaders to unleash America’s military might – and harder than ever to evaluate the consequences of such clandestine attacks.

“‘Drones have really become the counterterrorism weapon of choice for the Obama administration,’ says Rosa Brooks, a Georgetown law professor who helped establish a new Pentagon office devoted to legal and humanitarian policy. ‘What I don’t think has happened enough is taking a big step back and asking, “Are we creating more terrorists than we’re killing? Are we fostering militarism and extremism in the very places we’re trying to attack it?” A great deal about the drone strikes is still shrouded in secrecy. It’s very difficult to evaluate from the outside how serious of a threat the targeted people pose.'”

Source: Rolling Stone
Published: Apr 20, 2012
Length: 27 minutes (6,935 words)

A Good Man Is Hard to Find (1953)

[Fiction] A grandmother’s ruminations on a Southern road trip:

The grandmother didn’t want to go to Florida. She wanted to visit some of her connections in east Tennessee and she was seizing at every chance to change Bailey’s mind. Bailey was the son she lived with, her only boy. He was sitting on the edge of his chair at the table, bent over the orange sports section of the Journal. ‘Now look here, Bailey,’ she said, ‘see here, read this,’ and she stood with one hand on her thin hip and the other rattling the newspaper at his bald head. ‘Here this fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward Florida and you read here what it says he did to these people. Just you read it. I wouldn’t take my children in any direction with a criminal like that aloose in it. I couldn’t answer to my conscience if I did.’

“A Good Man Is Hard to Find.” (1953) Flannery O’Connor

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On riots and race. What has changed, and what’s still bubbling under the surface, 20 years after the riots in South Central Los Angeles:

The L.A. Riots (or uprising, civil unrest, or rebellion, depending) are often considered the first ‘multiethnic’ riots. As a pivot point of race and urban relations, they constitute a resonant moment for immigrant America. Korean Americans living on the West Coast at the time remember the first day, 4-29, or sa-i-gu, with time-freezing clarity.

For many of us, the riots were a schooling in color and class. Our household, run by two working-class parents, was consumed by frantic arguments and phone calls about race, cities, and the distribution of wealth. There was talk of structural, large-scale discrimination, not merely individual prejudice or circumstance, which shaped the course of my life. Last summer, approaching the riots’ twentieth anniversary, I sought out the lessons of 1992. I was drawn in particular to the riots’ crucible in South Central, since refashioned as ‘South L.A.,’ though its infamy and boundaries–set by highways and thoroughfares–remain unchanged.

“South L.A., Twenty Years Later.” — E. Tammy Kim, Guernica Magazine

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