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It takes self-regard to name your company the Herminator Experience.

It takes self-regard to go to a fancy dinner in Amsterdam with a group of colleagues from the National Restaurant Association and — well, let Biff Naylor, who was an N.R.A. officer at the time, explain: “We walk in, and the piano player is getting up to take a break. Herman turns to the owner and says, ‘Do you mind if I play the piano and sing some songs?’ And we’re all looking sideways at Herman. What is he doing? So he takes the piano and starts singing some Sinatra or whatever and just lights the place up.”

It takes self-regard to write down speaking tips and sign your name, as a keepsake, on every page.

Of course, that self-regard could also let you assume your attentions are welcomed and cause colleagues to file sexual-harassment complaints. That’s the drawback.

But most of the time it works in your favor.

It has been a weirdly useful self-regard.

“On the Ropes with Herman Cain.” — T.A. Frank, The New York Times Magazine

See more #longreads from The New York Times

It takes self-regard to name your company the Herminator Experience.

It takes self-regard to go to a fancy dinner in Amsterdam with a group of colleagues from the National Restaurant Association and — well, let Biff Naylor, who was an N.R.A. officer at the time, explain: “We walk in, and the piano player is getting up to take a break. Herman turns to the owner and says, ‘Do you mind if I play the piano and sing some songs?’ And we’re all looking sideways at Herman. What is he doing? So he takes the piano and starts singing some Sinatra or whatever and just lights the place up.”

It takes self-regard to write down speaking tips and sign your name, as a keepsake, on every page.

Of course, that self-regard could also let you assume your attentions are welcomed and cause colleagues to file sexual-harassment complaints. That’s the drawback.

But most of the time it works in your favor.

It has been a weirdly useful self-regard.

“On the Ropes with Herman Cain.” — T.A. Frank, The New York Times Magazine

See more #longreads from The New York Times

You made it now, Lex remembers Jay-Z saying. You got Beyoncé bopping to your beats.

Lex didn’t know whether to hug her or shake her hand. He went with the hug.

It happens about once a year in hip-hop production: someone invents or perfects a sound, someone figures out how to get a weird noise out of some piece of technology not designed to make that noise, someone figures out a way to make a drum machine say the same old thing with a different accent and the whole rap world tilts on its axis. If you manage to change the beat — if your sound drifts upstream from mix tapes to pop radio, if it becomes the only thing anybody wants to hear — you can change hip-hop.

“Lex Luger Can Write a Hit Rap Song in the Time It Takes to Read This.” — Alex Pappademas, The New York Times Magazine

See more #longreads from Alex Pappademas

You made it now, Lex remembers Jay-Z saying. You got Beyoncé bopping to your beats.

Lex didn’t know whether to hug her or shake her hand. He went with the hug.

It happens about once a year in hip-hop production: someone invents or perfects a sound, someone figures out how to get a weird noise out of some piece of technology not designed to make that noise, someone figures out a way to make a drum machine say the same old thing with a different accent and the whole rap world tilts on its axis. If you manage to change the beat — if your sound drifts upstream from mix tapes to pop radio, if it becomes the only thing anybody wants to hear — you can change hip-hop.

“Lex Luger Can Write a Hit Rap Song in the Time It Takes to Read This.” — Alex Pappademas, The New York Times Magazine

See more #longreads from Alex Pappademas

Top 5 #Longreads of the Week: Orion Magazine, The New York Times, GQ, Business Insider, McSweeney’s, plus a guest pick by sportswriter Ben Cohen.

Top 5 #Longreads of the Week: Orion Magazine, The New York Times, GQ, Business Insider, McSweeney’s, plus a guest pick by sportswriter Ben Cohen.

In December 2008, DeChristopher shot to fame as Bidder 70 when he entered a Bureau of Land Management (BLM) oil- and gas-lease auction in Utah, posed as a buyer, and laid claim to 22,500 acres of wilderness worth nearly $1.8 million. His comeuppance, handed down in early March, a month before Power Shift, was a federal conviction on two felony counts: making false statements and violating the Federal Onshore Oil and Gas Leasing Reform Act. Together they carry a maximum sentence of $750,000 in fines and up to ten years in prison—a prospect that explains why he’s been packing on the muscle. DeChristopher’s reward, however, has been a rapid rise to folk-hero status.

“The Trials of Bidder 70.” — Abe Streep, Outside magazine

See more #longreads from Outside magazine

In December 2008, DeChristopher shot to fame as Bidder 70 when he entered a Bureau of Land Management (BLM) oil- and gas-lease auction in Utah, posed as a buyer, and laid claim to 22,500 acres of wilderness worth nearly $1.8 million. His comeuppance, handed down in early March, a month before Power Shift, was a federal conviction on two felony counts: making false statements and violating the Federal Onshore Oil and Gas Leasing Reform Act. Together they carry a maximum sentence of $750,000 in fines and up to ten years in prison—a prospect that explains why he’s been packing on the muscle. DeChristopher’s reward, however, has been a rapid rise to folk-hero status.

“The Trials of Bidder 70.” — Abe Streep, Outside magazine

See more #longreads from Outside magazine

The way she held Menashi with her suckers seemed to me like the way a long-married couple holds hands at the movies.

“Deep Intellect.” — Sy Montgomery, Orion Magazine

Also by Orion: “The Reign of the One Percenters.” Sept. 30, 2011

The way she held Menashi with her suckers seemed to me like the way a long-married couple holds hands at the movies.

“Deep Intellect.” — Sy Montgomery, Orion Magazine

Also by Orion: “The Reign of the One Percenters.” Sept. 30, 2011