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Defining ‘Rurbanista’ as a Lifestyle Brand

Modern Farmer appeared in the spring of 2013. After three issues, it won a National Magazine Award; no other magazine had ever won so quickly. According to Gardner, though, Modern Farmer is less a magazine than an emblem of “an international life-style brand.” This is the life style of people who want to “eat food with a better backstory”—from slaughterhouses that follow humane practices, and from farmers who farm clean and treat their workers decently. Also, food cultists who like obscure foods and believe that fruits and vegetables taste different depending on where they are grown. Also, aspirational farmers, hobby farmers, intern farmers, student farmers, WWOOFers—people who take part in programs sponsored by the World Wide Opportunities on Organic Farms movement—and people who stay at hotels on farms where they eat things grown by the owners. Plus idlers in cubicles searching for cheap farmland and chicken fences and what kind of goats give the best milk. Such people “have a foot in each world, rural and urban,” Gardner says. She calls them Rurbanistas, a term she started using after hearing the Spanish word rurbanismo, which describes the migration from the city to the countryside. Rurbanistas typify the Modern Farmer audience.

Alec Wilkinson, writing in The New Yorker about upstart magazine Modern Farmer. 

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Photo: Yuntian Wong

Modern Farmer Plows Ahead

Longreads Pick

A profile of upstart magazine Modern Farmer, which its founder has described as “farming magazine for media professionals.”

Source: The New Yorker
Published: Nov 10, 2014
Length: 23 minutes (5,937 words)

‘Why Can’t You Be a Kindhearted and Good Individual Like Stephen Colbert!?’

You helped launch The Colbert Report. ­Stephen is going to drop the character when he moves to The Late Show, so what will he bring that people haven’t seen?

A raging drug habit.

Excuse me?

People have no idea. It’s going to be Breaking Colbert.

I will tune in for that.

Stephen’s talent is very apparent to everybody, but if you’d been to his 50th-birthday party and you saw the love bomb he was surrounded in — I said to my wife, “I will guarantee you this party spawns a thousand arguments on the drive home.” Everybody got in the car that night with their spouse and it was, “Why don’t you love me like people love Stephen?!” Or, “Why can’t you be a kindhearted and good individual like Stephen Colbert!?” It was one of those magical nights, filled with the warmth and affection of friends and family. I just think viewers are really going to enjoy getting to know Stephen.

That’s strange, because I had heard Colbert’s birthday party was at Scores.

I didn’t say it wasn’t at Scores.

— From Chris Smith’s in-depth conversation with Jon Stewart.

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Photo: Cliff

Frank Sinatra’s Favorite Bookstore

You know who else loved Shakespeare and Company and who wasn’t a writer with skin in the game? Frank Sinatra—according, that is, to Ed Walters, a former pit boss at the Sands, in Las Vegas, who was taken under Sinatra’s wing in the 1960s and offered this account for a forthcoming history the store plans to publish:

What few Sinatra fans know is that he loved books, especially history books. He was in the casino at a 21 table, playing blackjack and talking with his friends. He told the guys, “I’m giving Eddie some books to educate him. He needs it.”

He asked about a book he’d given me, was I reading it. He said, “Eddie you must travel and when you do, go to Paris, go to the Shakespeare bookstore. I know the guy there… . Go see the guy George—he’s a guy that lives with the books.”

Bruce Handy, writing in Vanity Fair about the legendary Parisian bookstore Shakespeare and Company.

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Photo: Wikimedia Commons

Our Problem Might Not Be Gluten, After All

There is more to wheat than gluten. Wheat also contains a combination of complex carbohydrates, and the Australian team wondered if these could be responsible for the problems. Gibson and his colleagues devised a different study: they recruited a group of thirty-seven volunteers who seemed unable to digest gluten properly. This time, the researchers attempted to rule out the carbohydrates and confirm gluten as the culprit. Gibson put all the volunteers on a diet that was gluten-free and also free of a group of carbohydrates that he and his colleagues called FODMAPs, an acronym for a series of words that few people will ever remember: fermentable oligosaccharides, disaccharides, monosaccharides, and polyols. Not all carbohydrates are considered FODMAPs, but many types of foods contain them, including foods that are high in fructose, like honey, apples, mangoes, and watermelon; dairy products, like milk and ice cream; and fructans, such as garlic and onions.

Most people have no trouble digesting FODMAPs, but these carbohydrates are osmotic, which means that they pull water into the intestinal tract. That can cause abdominal pain, bloating, and diarrhea. When the carbohydrates enter the small intestine undigested, they move on to the colon, where bacteria begin to break them down. That process causes fermentation, and one product of fermentation is gas. In Gibson’s new study, when the subjects were placed on a diet free of both gluten and FODMAPs, their gastrointestinal symptoms abated. After two weeks, all of the participants reported that they felt better. Some subjects were then secretly given food that contained gluten; the symptoms did not recur. The study provided evidence that the 2011 study was wrong—or, at least, incomplete. The cause of the symptoms seemed to be FODMAPs, not gluten; no biological markers were found in the blood, feces, or urine to suggest that gluten caused any unusual metabolic response.

Michael Specter, in The New Yorker, on the “gluten-free” craze and the science behind it.

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Photo: reid-bee, Flickr

The Top 5 Longreads of the Week

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.

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Immersive Reporting from the Bakken Oil Fields: A Reading List

Oil production in the Bakken region of North Dakota has topped 1 million barrels a day. The seven-year boom has flooded the area with new residents seeking their fortunes, and many journalists have also joined the labor force, sending dispatches from the new Wild West. Longreads recently interviewed reporter Maya Rao about her time in North Dakota, where she spent a month working as a cashier before writing a piece for The Atlantic. Below is her piece, along with four other examples of immersive reporting from the region.

“Searching for the Good Life in the Bakken Oil Fields.” (Maya Rao, The Atlantic, September 2014)

Rao’s dispatch from behind the counter of a local truck stop looks at the swelling labor market, and the question of just how many of the new arrivals are actually “winning.”

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Interview: Maya Rao on Spending a Month Working as a Cashier in the Bakken

Western North Dakota—at the epicenter of the Bakken oil rush—has become a new Wild West of sorts, where fortunes are made, sought and lost with alarming speed. Thousands have been drawn to the Bakken over the last seven years, including Maya Rao, a talented reporter who has cut her teeth at dailies and currently covers regional issues at the Minneapolis Star Tribune. She first ventured there to write a short piece for The Awl last year about the overwhelming experience of “being a woman in a place where women could be in demand as much as the oil.” After her first visit to the region Rao felt there were larger stories still untold, and she returned this past summer, spending a month working as a cashier at a truck stop just south of Alexander. Her efforts culminated in “Searching for the Good Life in the Bakken Oil Fields,” an immersive 6,000-word piece published by The Atlantic last month. Rao spoke with us about her gutsy decision to pick up and spend a month in the Bakken, her experience as a female reporter in a decidedly male-centric environment and carving out space for longer form enterprise reporting at daily papers. Read more…

How a Prolific Counterfeiter Tricked a Swiss Paper Mill Into Helping Him

In GQ magazine, Wells Tower talks to Frank Bourassa, one of the most prolific counterfeiters in American history who reproduced more than $200 million in twenty dollar bills. U.S. dollars are printed on rag paper comprised of 75 percent cotton and 25 percent linen, and asking a paper mill to provide you with some is an easy way to get yourself raided by the Secret Service. Bourassa was able to convince a mill in Switzerland to help him:

In correspondence included in court documents that Frank shared with me, Maxwell told his mark that Keystone was looking to print bond certificates on secure rag paper—customized with one or two security measures designed to, um, foil counterfeiters. Frank says that after Artoz accepted the basics of his bond-brokerage story, he tweaked and refined his order over many months, nudging one felonious tidbit after another onto the papermaker’s plate. He got them to add linen to the recipe. He asked them to mix in chemicals to thwart security pens and black-light tests. He persuaded them to sew in a security strip reading, in near microscopic print, usa twenty. (“I told them it was, you know, for a $20 bond.”)

Artoz, he says, also agreed to imprint his paper with a watermark, an image etched into a cylindrical printing drum and pressed into the paper while the pulp is still wet. To get the equipment Artoz would need to do this, Frank paid $15,000, routed under a surrogate’s name through a Swiss bank account, to a company in Düren, Germany, that manufactured a drum etched with the likenesses of Andrew Jackson’s face. How did he manage that, exactly? “It was easy,” said Frank. “To you, he’s Andrew Jackson. To some guy in Germany, who the fuck is it? Some guy’s face. He doesn’t know.”

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Untangling the Knot: My Search for Democracy in the Modern Family

Sabine Heinlein | Longreads | October 28, 2014 | 16 minutes (3,966 words)

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