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Where Does the Term “Spin Doctor” Come From?

A Google Ngram graph illustrating the usage of the term "spin doctor" over the last three decades.

The term “spin doctor” is ubiquitous in contemporary politics—but what exactly does it mean? And when did it enter the common vernacular?

The Oxford English Dictionary added the term in their 1993 draft addition, and defines it as such: “a political press agent or publicist employed to promote a favourable interpretation of events to journalists.” But that’s just when it entered the dictionary—surely people were using it before then. For it’s full etymology, we must turn to the late William Safire’s “On Language” column for the New York Times Magazine, specifically his August 31, 1986 column entitled “Calling Dr. Spin.” An excerpt is below:

Spin doctor is a locution we must keep our eyes on for 1988. It is based on the slang meaning of the verb to spin, which in the 1950’s meant ”to deceive,” perhaps influenced by ”to spin a yarn.” More recently, as a noun, spin has come to mean ”twist,” or ”interpretation”; when a pitcher puts a spin on a baseball, he causes it to curve, and when we put our own spin on a story, we angle it to suit our predilections or interests.

The phrase spin doctor was coined on the analogy of play doctor, one who fixes up a limping second act, and gains from the larcenous connotation of the verb doctor, to fix a product the way a crooked bookkeeper ”cooks” books.

Its earliest citation in the Nexis computer files is from an editorial in The New York Times on Oct. 21, 1984, about the Reagan-Mondale televised debates. ”Tonight at about 9:30,” wrote the editorialist, ”seconds after the Reagan-Mondale debate ends, a bazaar will suddenly materialize in the press room. . . . A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won’t be just press agents trying to impart a favorable spin to a routine release. They’ll be the Spin Doctors, senior advisers to the candidates. . . .”

…Four days later, Elisabeth Bumiller of The Washington Post picked up the phrase, defining spin doctors – no longer capitalized – as ”the advisers who talk to reporters and try to put their own spin, or analysis, on the story.” The term was thus sealed into the new political vocabulary, and will be trotted out by pundits in the coming campaign to prove that their opinions cannot be influenced.

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The Top 5 Longreads of the Week

Photo by internaz

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.

Sign up to receive this list free every Friday in your inbox.

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The Art and Science of Failure

We are excited to share a reading (and watching!) list on science and failure from guest contributor Louise Lief. In 2014 Louise Lief began the Science and the Media project, an initiative that explores how science relates to our everyday lives. She is the former deputy director of the International Reporting Project. Read more…

David Carr: 1956-2015

Photo by internaz

David Carr, the acclaimed journalist, media columnist for The New York Times, and author of the bestselling Night of the Gun, died February 2015 in New York at the age of 58.

Here is a brief reading list of stories by and about Carr, his life and work. It doesn’t even begin to cover it. We will miss him. Read more…

Giving Visibility to the Invisible: An Interview With Photographer Ruddy Roye

Lucy McKeon | Longreads | February 2015 | 18 minutes (4,489 words)

 

With over 100,000 Instagram followers, photographer Ruddy Roye came of age in Jamaica, and has lived in New York City since 2001. He has photographed dancehall musicians and fans, sapeurs of the Congo, the Caribbean Carnival J’ouvert, recent protests in Ferguson and in New York, and the faces of the many people he meets and observes every day. Roye is perhaps best known for his portraits taken around his neighborhood in Bedford-Stuyvesant, Brooklyn—pictures of the homeless, the disenfranchised, and those who Roye believes aren’t often fully seen.

In Roye’s Instagram profile, he describes himself as an “Instagram Humanist/Activist,” and when looking at his portraits, the phrase that comes to mind is “up close.” Roye is closer to his subjects—who he calls his “collaborators”—than is typical in street photography, in terms of actual proximity as well as identification. Each picture, he says, contains a piece of him. With this closeness, Roye creates images that can be harrowing, disturbing, joyful and striking. If they are sometimes difficult to look at, one has more trouble looking away. Read more…

The Invisible Hand: Who Was Adam Smith?

In a recent essay for Adbusters, Douglas Haddow posited that algorithms are the new “invisible hand” guiding our capitalist system. But before Haddow got to that conclusion, he explored the original idea of the invisible hand, and the man behind the phrase:

If we want to interrogate the true nature of these numbers, the wizard behind the ghost in the machine, we need to look no further than Adam Smith, that dour Scot who lived with his mum and accidentally created the modern world.

Smith was neither a modernist nor a cosmopolitan. He was an absent-minded hermit who never married, had few friends, suffered from alternating fits of depression and hypochondria, travelled outside Britain on just one occasion and demanded that all his personal writing be burned upon his death. He was the supreme king of unintended consequences, a humble and misunderstood moral philosopher who became the patron saint of greed.

Most famously, and most tragically, Smith was an ambitious writer who got a bit flowery with his language on occasion, and, as a result, his entire legacy was reduced to two words: invisible and hand. As in, the Invisible Hand — that mysterious market force that secretly and surreptitiously guides all our actions and decisions. Or so we’ve been told.

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Really Good Shit: A Reading List

Edited and cropped image by Quinn Dombrowski (CC BY-SA 2.0)

As the Japanese children’s book author Tarō Gomi once wrote: everyone poops. But we don’t talk about this openly or often enough. In fact, talking and reading about poop might make you want to hold your nose — but it’ll also open your eyes. Here are nine pieces about shit, from a DIY mixture a woman used to treat her life-threatening infection, to prehistoric poo that brings us one step closer to understanding the origins of life after the dinosaur age.

“The Magic Poop Potion” (Lina Zeldovich, Narratively, July 2014)

Suffering from a recurring intestinal infection called C. diff, Catherine Duff decided to take matters into her own hands. Using healthy stool from her husband, they concocted an unconventional cocktail — using a plastic enema, blender, and a cheese cloth — which he then transferred into her. This procedure, known as fecal microbiota transplant (FMT), saved her life. Duff advocated for FMT as a viable treatment when the FDA considered regulating it as an “investigational new drug,” and founded the Fecal Transplant Foundation to educate the public and to connect patients, doctors, and stool donors. Read more…

Glamorous Crossing: How Pan Am Airways Dominated International Travel in the 1930s

Meredith Hindley | Longreads | February 2015 | 18 minutes (4,383 words)

 

In August 1936, Americans retreated from the summer heat into movie theaters to watch China Clipper, the newest action-adventure from Warner Brothers. The film starred Pat O’Brien as an airline executive obsessed with opening the first airplane route across the Pacific Ocean. An up-and-coming Humphrey Bogart played a grizzled pilot full of common sense and derring-do.

The real star of the film, however, was the China Clipper, a gleaming four-engine silver Martin M-130. As the Clipper makes its maiden flight in the film, the flying boat cuts a white wake into the waters off San Francisco before soaring in the air and passing over a half-constructed Golden Gate Bridge. As it crosses the Pacific, cutting through the clouds and battling a typhoon, a team of radiomen and navigators follow its course on the ground, relaying updated weather information. The plane arrives in Macao to a harbor packed with cheering spectators and beaming government officials. Read more…

Robert Towne on Finding the Inspiration for ‘Chinatown’ at the Library

It was in Eugene, Oregon, in April of 1971 that I ran across a public library copy of Carey McWilliams’ “Southern California Country: An Island on the Land”-and with it the crime that formed the basis for “Chinatown.”

It wasn’t the compendium of facts in the chapter “Water! Water! Water!” or indeed in the entire book. It was that Carey McWilliams wrote about Southern California with sensibilities my eye, ear, and nose recognized. Along with Chandler he made me feel that he’d not only walked down the same streets and into the same arroyo-he smelled the eucalyptus, heard the humming of high tension wires, saw the same bleeding Madras landscapes-and so a sense of deja vu was underlined by a sense of jamais vu: No writers had ever spoken as strongly to me about my home.

The rapacious effects of a housing development in Deep Canyon nearby, and a photo essay called “Raymond Chandler’s L.A.” in the old West magazine provided, I think, the actual catalyst for the screenplay. The photos in West-a Plymouth convertible under an old streetlight in the rain outside Bullocks’s Wilshire, for example-reminded me there was still time to preserve much of the city’s past on film, just as McWilliams had shown me that it was my past as well.

—Robert Towne, writing for the Los Angeles Times (circa May 1994) about Chinatown, LA literature, and finding remnants of an older version of the city—in junk stores, garage sales, the warm dry itch of the Santa Ana wind, winding streets at dusk, and of course the work of McWilliams and Raymond Chandler. Towne wrote the screenplay for the 1974 film, which was directed by Roman Polanski.

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The Work of Inspiration: Five Pieces about Poetry

How do you write? My best friend might look at her old poems and draw from those. My former newspaper advisor tweeted at me: “Nulla dies sine linea,” or “Never a day without a line.”

“Write something every day,” my English teacher wrote, in blue marker on paper in the shape of a pencil. The best artists of any kind–poet, painter, performer–will inspire awe, not envy. They will make you want to make things of your own. When I’m feeling stuck, I’ll read about poets who inspire me/who are new to me, and today, I’ll share a few with you.

1. “Open Letter: A Dialogue on Race and Poetry.” (Claudia Rankine, Poets.org, 2011)

Claudia Rankine’s Citizen: An American Lyric has garnered lots and lots of (well-deserved) praise. Here, several years earlier, she analyzes a poem by having a conversation with Tony Hoagland and through Hoagland’s hostile reaction to (well-deserved accusations) of racism: “I begin to understand myself as rendered hyper-visible in the face of such language acts. Language that feels hurtful is intended to exploit all the ways that I am present. My alertness, my openness, my desire to engage my colleague’s poem, my colleague’s words, actually demands my presence, my looking back at him.” Read more…