Can CollegeHumor's Ricky Van Veen Turn Viral Funny into the Future of TV?
Can CollegeHumor’s Ricky Van Veen Turn Viral Funny into the Future of TV?
Van Veen’s question for his deputies: “How do we translate network effects to original programming?” Reich thinks for a moment, then says, “What if we did a show called ‘Ransom,’ where each week you hold the next episode for ransom until the previous episode hits a certain number of viewers?” Van Veen likes this. “It’s not crazy. That could be the basis for something that really works.”