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A look at the illegal tunnels that have been dug under the Arizona-Mexico border by Mexican cartels to smuggle drugs, and how U.S. law enforcement teams are dealing with them:

Crime has been coming up out of the ground in Nogales for a while now. Since 1995 more than 90 illicit underground passageways have been discovered in various states of completion in the two-mile stretch of urban frontier that separates Arizona’s Nogales from its far larger twin in Sonora. Twenty-two complete tunnels have been found in the past three years alone. Streets have opened up beneath unwary pedestrians and subsided under heavy vehicles; the city has become infamous as the Tunnel Capital of the Southwest.

Although quantification is impossible, the underground shipment routes represent a significant economic investment, one that far exceeds the time and money spent on the homemade submarines, ultralight aircraft, and catapults used to move narcotics elsewhere. Some tunnels cost at least a million dollars to build and require architects, engineers, and teams of miners to work for months at a stretch. A few include spectacular feats of engineering, running as much as 100 feet deep, with electric rail systems, elevators, and hydraulic doors. But the economies of scale are extraordinary. Tunnels like these can be used to move several tons of narcotics in a single night.

“The Narco Tunnels of Nogales.” — Adam Higginbotham, Bloomberg Businessweek

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What Estonia can teach us about economic recovery—and how The country’s leaders got into a fight with New York Times columnist Paul Krugnan:

On June 6, in a blog post titled ‘Estonian Rhapsody,’ Krugman took on what he called ‘the poster child for austerity defenders.’ In his post, he graphed real GDP from the height of the boom to the first quarter of this year to show that, even after a recovery, Estonia’s economy is still almost 10 percent below its peak in 2007. ‘This,’ he wrote, ‘is what passes for economic triumph?’

‘It was like an attack on Estonian people,’ says Palmik, in an office above his plant, surrounded by blueprints for his new production line. ‘These times have been very difficult. People have kept together. And this Krugman took all these facts that he wanted.’

“Krugmenistan vs. Estonia.” — Brendan Greeley, Bloomberg Businessweek

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A minute-by-minute account of the Supreme Court’s ruling on the American Care Act, and how some news organizations initially got it wrong:

Into his conference call, the CNN producer says (correctly) that the Court has held that the individual mandate cannot be sustained under the Commerce Clause, and (incorrectly) that it therefore ‘looks like’ the mandate has been struck down.  The control room asks whether they can ‘go with’ it, and after a pause, he says yes.

The Fox producer reads the syllabus exactly the same way, and reports that the mandate has been invalidated.  Asked to confirm that the mandate has been struck down, he responds: ‘100%.’

The Bloomberg team finishes its review, having read the Commerce Clause holding and then turned the page to see that the Court accepted the government’s alternative argument that the individual mandate is constitutional under Congress’s tax power.  At 10:07:32 – 52 seconds after the Chief Justice began speaking – Bloomberg issues an alert:  ’OBAMA’S HEALTH-CARE OVERHAUL UPHELD BY U.S.SUPREME COURT.’  Bloomberg is first, and it is right.

“We’re Getting Wildly Differing Assessments.” — Tom Goldstein, SCOTUSblog

More #longreads on health care

We’re Getting Wildly Differing Assessments

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A minute-by-minute account of the Supreme Court’s ruling on the American Care Act, and how some news organizations got it initially wrong:

“Into his conference call, the CNN producer says (correctly) that the Court has held that the individual mandate cannot be sustained under the Commerce Clause, and (incorrectly) that it therefore ‘looks like’ the mandate has been struck down. The control room asks whether they can ‘go with’ it, and after a pause, he says yes.

“The Fox producer reads the syllabus exactly the same way, and reports that the mandate has been invalidated. Asked to confirm that the mandate has been struck down, he responds: ‘100%.’

“The Bloomberg team finishes its review, having read the Commerce Clause holding and then turned the page to see that the Court accepted the government’s alternative argument that the individual mandate is constitutional under Congress’s tax power. At 10:07:32 – 52 seconds after the Chief Justice began speaking – Bloomberg issues an alert: ‘OBAMA’S HEALTH-CARE OVERHAUL UPHELD BY U.S.SUPREME COURT.’ Bloomberg is first, and it is right.”

Published: Jul 7, 2012
Length: 28 minutes (7,137 words)

One man’s quest to reshape the online porn industry through the “.xxx” top-level domain:

The resistance to Lawley, whatever its merits, has the ring of desperation. ICM arrived at a moment of crisis for commercial porn. After enabling several boom years, the Internet has brought many smut marketers to their knees. Rampant freebies on “tube” sites have reduced global porn revenue by 50 percent since 2007, to less than $10 billion, including about $5 billion generated in the U.S. Those are rough guesses by Diane Duke, executive director of the industry’s trade group, the coyly named Free Speech Coalition. Speaking privately, some porn executives say the coalition’s revenue estimates are optimistic. In a field dominated by privately held companies, no provable statistics exist.

Setting aside moral judgments and potential social harms—we’ll get to those—it’s remarkable that Lawley is making any money at all. Especially since he had to fight for seven years, spending millions of his own dollars, to get permission for .xxx from the Internet Corporation for Assigned Names and Numbers (ICANN), a nonprofit regulatory body. His persistence in the face of hostile lobbying by competitors, religious conservatives, and the U.S. government suggests that if the stubborn British entrepreneur claims to have a money-spinning solution for the Great Porn Depression, he should not be underestimated.

“The New Republic of Porn.” — Paul M. Barrett, Bloomberg Businessweek

More from Barrett

How Obama’s campaign manager Jim Messina is using technology and advice from high-profile mentors to prepare for November:

The day after Jim Messina quit his job as White House deputy chief of staff last January, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken. He was about to begin a new job as Barack Obama’s campaign manager, and being a diligent student with access to some very smart people, he arranged a rolling series of personal seminars with the CEOs and senior executives of companies that included Apple, Facebook, Zynga, Google, Microsoft, Salesforce, and DreamWorks. ‘I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,’ he says at Obama’s campaign headquarters in Chicago.

“Obama’s CEO: Jim Messina Has a President to Sell.” — Joshua Green, Bloomberg Businessweek

More Bloomberg Businessweek

Coming Monday, May 14th:

Bloomberg Businessweek and Longreads present “Behind the Tech Longreads”: A night of storytelling featuring Felix Gillette, Sheelah Kolhatkar, Brad Stone, Ashlee Vance and editor Josh Tyrangiel.

Housing Works Bookstore Cafe, Manhattan, 7 p.m., Free admission

RSVP on our Facebook Page

Steve Jobs pledged to go “thermonuclear” in Apple’s battle against Google’s Android and device manufacturers like Samsung who he claimed ripped off the iPhone and iPad designs. But bringing a patent fight to court comes with significant risks:

Several Asian manufacturers were noodling around with similar-looking rectangular smartphones before the iPhone came to market. Tipping its hat to a fellow Korean manufacturer, Samsung notes that in 2006, nearly a year before the iPhone appeared, LG Electronics (066570) announced the round-cornered LG Chocolate, with ‘virtually all of the [design] features Apple claims’ to have patented. In December 2006, before Apple released images of the iPhone, Samsung itself filed a design patent in Korea for a similar rectangular phone called the F700. Smartphone and tablet-computer design was ‘naturally evolving’ in the direction Apple claims it has exclusive rights to use, according to Samsung. If true, that matters because basic patent law states that if an idea is ‘obvious’ to an ‘ordinary observer’ at the time of its invention, it doesn’t deserve patent protection. By attacking Samsung, Apple has inadvertently put its own patents into play.

“Apple’s War on Android.” — Paul M. Barrett, Bloomberg Businessweek

See also: “Google Android: on Inevitability, the Dawn of Mobile, and the Missing Leg.” — Mark Sigal, O’Reilly Radar, Dec. 3, 2009

Inside the social media factory created by former Huffington Post cofounder Jonah Peretti—how they’ve cracked viral content, invested in original content, and made money: 

At around 5 p.m., Stopera published ‘48 Pictures That Perfectly Capture the ’90s’ on BuzzFeed. ‘These pictures are all that and a bag of chips!’ he wrote at the top of the list. A BuzzFeed visitor with an appetite for ’90s nostalgia could scroll down, gawk at the 48 retro images, read the deadpan captions, recall Bob Saget, Tipper Gore, and Scottie Pippen, laugh at the crazy fashion, and resurface to the present day in a matter of minutes. It racked up 1.2 million page views.

“BuzzFeed, the Ad Model for the Facebook Era?” — Felix Gillette, Bloomberg Businessweek

See also: “Can CollegeHumor’s Ricky Van Veen Turn Viral Funny into the Future of TV?” — Adam Sternbergh, New York magazine, Dec. 13, 2010

Inside the making of a hit pop song—or hundreds of them. Stargate and Ester Dean are a producer-“top-liner” team that helps write hits for stars like Rihanna:

“The first sounds Dean uttered were subverbal—na-na-na and ba-ba-ba—and recalled her hooks for Rihanna. Then came disjointed words, culled from her phone—’taking control … never die tonight … I can’t live a lie’—in her low-down, growly singing voice, so different from her coquettish speaking voice. Had she been ‘writing’ in a conventional sense—trying to come up with clever, meaningful lyrics—the words wouldn’t have fit the beat as snugly. Grabbing random words out of her BlackBerry also seemed to set Dean’s melodic gift free; a well-turned phrase would have restrained it. There was no verse or chorus in the singing, just different melodic and rhythmic parts. Her voice as we heard it in the control room had been Auto-Tuned, so that Dean could focus on making her vocal as expressive as possible and not worry about hitting all the notes.

“The Song Machine.” — John Seabrook, The New Yorker

See also: “Daniel Ek’s Spotify: Music’s Last Best Hope.” — Brendan Greeley, Bloomberg Businessweek, July 12, 2011