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Literary Fiction’s Open Secret

With the publication of my second book, ‘Little Known Facts,’ lightning seemed to strike. This novel was reviewed on the cover of the New York Times Book Review and went on to receive other good reviews. Not long after ‘Little Known Fact’s’ publication date, Bloomsbury acquired a second novel and a story collection. The advance for these two manuscripts was $10,000 more than what they paid for ‘Little Known Facts.’

The open secret is that literary fiction does not pay big dividends. At least not to most of its writers and publishers. Even with excellent reviews, there’s no guarantee that your book will sell. ‘Little Known Facts’ had a mid-five-figure advance and it has earned about three-fifths of it back so far. It was reviewed in several major-market newspapers and won a couple of awards. I did readings in cities all over the country to promote it, wrote many guest blog posts, and all told, it has probably sold about 23,000 copies. That figure includes paperback, hardcover, and e-books. Not bad, but by the publishing world’s yardstick, not a standout, not at all.

— Author Christine Sneed, writing in the Billfold about the difficulty of earning a living as a writer of literary fiction—even with multiple book deals.

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Science, Chance, and Emotion with Real Cosima

Clone dance party. Photo via BBC America

Maud Newton | Longreads | June 2015 | 24 minutes (5,889 words)

 

BBC America’s Orphan Black seems so immediate, so plausible, so unfuturistic, that Cosima Herter, the show’s science consultant, is used to being asked whether human reproductive cloning could be happening in a lab somewhere right now. If so, we wouldn’t know, she says. It’s illegal in so many countries, no one would want to talk about it. But one thing is clear, she told me, when we met to talk about her work on the show: in our era of synthetic biology — of Craig Venter’s biological printer and George Church’s standardized biological parts, of three-parent babies and of treatment for cancer that involves reengineered viruses— genetics as we have conceived of it is already dead. We don’t have the language for what is emerging. Read more…

Brussels Playbook: Meet the Mike Allen of Europe

A 35-year-old Australian, [Ryan] Heath rises every morning at 4.30 to finish off the day’s Brussels Playbook, which in only a month and a half already goes out to almost 40,000 people. (The site itself received, in May, about 1.7m page views, from just over 700,000 unique visitors. The original Politico receives 7m monthly uniques, though they claim their relevance not by aggregate traffic but by the quality of their audience.) If Budoff Brown and Palmeri think a lot about their audience in Washington, and Kaminski and the tech reporters keep Europe more broadly in mind, Playbook speaks directly to Brussels. It promises to create Politico as the trusted house organ for a community of the displaced.

Though Heath’s Playbook roughly follows the original Mike Allen model from Washington, Heath has made it his own. He is aware that it is forging something new and, rather than fear the threat of absurdity, he allows it to revel in its own surrealism. Heath writes like he speaks, in flirtatious, conspiratorial tones about serious, substantive things. A recent item: “FINLAND – WELCOME TO THE LAND OF SOLUTIONS: That’s the official name of the Finnish government’s programme. Take that, all you Lands of Problems! Many journalists weren’t able to digest the new programme at the government’s regular sauna briefing Wednesday night (yes, people from outside Brussels, this is a real, proud tradition) because they were camped out waiting for Juncker and Tsipras to finish dining. So we bring them, and you, the full programme of the new government.” Another item seemed built around the basic desire to simply delight in the phrase, “Róża Gräfin von Thun und Hohenstein, chair of the IMCO working group on the DSM.”

Gideon Lewis-Kraus writing for The Guardian about Politico‘s new Brussels outfit. The brash, oft-gossipy has website transformed Washington D.C. journalism, but it remains to be seen whether even they can make E.U. politics sexy.
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See Also: “Politico’s Mike Allen, the Man the White House Wakes Up To” (Mark Leibovich, New York Times, April 2010)

Clementa Pinckney’s Last Day

Longreads Pick

Reporter Jason Horowitz helped reconstruct the events leading up to and including the shooting at the historic AME Emanuel church in Charleston, South Carolina for Sunday’s New York Times. Because the New York Times‘s coverage focused on the totality of the event, much of what Horowitz learned about Rev. Clementa C. Pinckney—the church’s pastor and a State Senator in Columbia—was not able to make to it into the piece, so Horowitz decided to publish an extended account of Rev. Pinckney’s last day in Matter.

Source: Matter
Published: Jun 21, 2015
Length: 7 minutes (1,800 words)

The Craft of Cooking

Jessica Gross | Longreads | June 2015 | 18 minutes (4,479 words)

 

In 1980, 29-year-old Christopher Kimball enrolled in a cooking class and was so frustrated by his instructors’ inability to answer his questions that he started his own cooking magazine. Cook’s Magazine, since reborn as Cook’s Illustrated, presents a small number of recipes refined through extraordinarily rigorous testing by the cooks in Kimball’s 2,500-square-foot kitchen lab. The bimonthly magazine—which features only black-and-white illustrations—eschews a focus on “lifestyle” in favor of treating cooking as a discipline and a craft. Over the years, Cook’s Illustrated has garnered a large and loyal readership—and spawned an empire, including a second magazine, Cook’s Country; many cookbooks; and two television shows. “America’s Test Kitchen,” the most popular cooking show on public television, is currently in its 15th season. We spoke by phone about what it takes to write a crystal-clear recipe, the Cook’s Illustrated business model, and Kimball’s not-quite success getting his own kids in the kitchen.

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I want to get into the nitty-gritty of writing recipes that are really easy for people to follow. In thinking about our conversation, I remembered that in middle school, I had to do a project called “Write It Do It.” You were given a structure and had to write out, step by step, how to put it together. Your partner got these instructions and then had to try to construct a replica, which you’d then compare with the original.

That’s great—I should do that with my test cooks.

Well, we did horribly—my partner and I came in second to last or something—which drove home how difficult it is to describe in words how to physically construct something specific. So, when you’re writing a recipe, how do you make crystal clear what the cook is supposed to be doing?

Yeah, that’s the essence of it—and it’s made even more difficult because every home cook’s kitchen is different. The cookware is different, the stovetop is different, the oven is different and they almost never use the right ingredients, or they substitute ingredients and leave ingredients out. So the variables beyond your control are substantial. In your case, if you have a set of Legos on a desk, you know exactly what the components are. In our case, they don’t have all the Legos. They substituted some other puzzle game for half the Legos and they aren’t going to actually build a whole building; they’ll leave out parts of it. And they won’t read your directions entirely. They’ll read parts of it but not fully. So it’s more like, “Write It, Kinda Do It.” Read more…

Mr. and Mrs. B

Illustration by Kjell Reigstad

Alexander Chee | Apology Magazine | Winter 2014 | 19 minutes (4,822 words)

 

This essay by novelist Alexander Chee first appeared in Apology magazine’s third issue (Winter 2014). Apology is a semiannual print journal of art, interviews and literature, created by ex-Vice editor-in-chief Jesse Pearson. The fourth issue is available for preorder. Our thanks to Alexander Chee and Apology for allowing us to reprint this essay here.

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How could you, my friends would ask, when I told them. How could you work for someone like him? Do you ever want to just pick up a knife and stab him in the neck? Poison his food?

You would be a hero, one friend said.

I did not want to stab him, and I did not want to poison him. From our first meeting, it was clear, he was in decline. And as for how could I, well, like many people, I needed the money. Read more…

Six Stories About the Swimming Pool

I don’t know where you live, but where I live, it’s 97 degrees on a Friday in June. After a brutal winter, I try to remember this is what I longed for. My commute home liquidates. Drips slide down my spine, disappearing into the waist of my government-approved pencil skirt. Yesterday, I couldn’t take it: I wore shorts. I’m yearning for my grandparents’ swimming pool; its strange shape and dense vegetation are different from the community pools I frequented as a child. Theirs is utterly private, difficult to maintain, and very, very cold. Ready to grab your towel? Take a dip in these six stories about swimming pools.

1. “Who Gets to Go to the Pool?” (Brit Bennett, New York Times, June 2015)

Oasis or battleground? Swimming pools have long been sites of racial tension in the United States–this month, a police officer pulled a gun on a black, unarmed, bikini-clad young woman after she was attacked (physically and verbally) by white poolgoers.

2. “Woman Overboard: How Swimming in a Rooftop Pool Saved Me From Addiction.” (Susan Shapiro, The Observer, July 2014)

Susan Shapiro traded unhealthy habits for a new obsession: swimming laps atop her apartment building. Her fondness for exercise accidentally landed her in physical therapy, where she learned the importance of pacing herself.

3. “Size.” (Leanne Shapton, The Paris Review, July 2012)

Two summers ago, I read and loved Swimming Studies, Leanne Shapton’s memoir of her life in pools. Beautiful meditations on training for the Olympic trials as a teen and descriptions of swimming pools all over the world accompany photos of bathing suits and miniature paintings. What better to read poolside? Here, the Paris Review excerpts Shapton’s book.

4. “The Wet Stuff: Jeff Henry, Verrückt, and the Men Who Built the Great American Water Park.” (Bryan Curtis, Grantland, September 2014)

A water park is a swimming pool on steroids, right? Grantland introduces you to Jeff Henry, the Steve Jobs of water parks. (Henry’s latest ride is called “Verrückt”–that’s “insane,” in German. It’s over 17 stories tall; it’s the tallest water slide in the world.)

5. “The Purest Form of Play.” (Miranda Ward, Vela, April 2013)

This award-winning essay is a favorite of Vela editor Sarah Menkedick: “[It’s] one of those pieces I return to when I start to feel cynical and burnt out.” Maybe the summer heat is getting to you, too. Maybe someone pooped in your metaphorical (or literal) pool. Ward’s essay moved and encouraged me, too. It’s about perseverance and acceptance, in or out of the pool.

6. “Too Fat to Swim.” (Ragini Nag Rao, Rookie, October 2014)

I was 18 the first time I swam. I took a step into a sectioned-off part of Calcutta’s biggest lake, and I was scared. Ragini dreamed of performing daring athletic feats and reveled in basketball and cricket. But her size, self-consciousness and the taunts of her family held her back from embracing her true self. After years of struggling with an eating disorder, she shakes off the haters and plunges into the depths of self-love.

The Art and Business of Book Covers

When I moved out of my previous home, I donated more than three-fourths of my book collection because I was moving into a tiny space. I had no logical process for deciding which books I kept. Some were sentimental, with handwritten notes written inside; others were souvenirs I bought during my travels. These books seemed obvious to keep. Yet I was also inclined to keep hardcovers I’d never read or even opened, simply because the covers were attractive. All of these books, together, would represent my best self — the one I wanted to display on my shelves.

As I read more online, and since my physical shelf space has dramatically shrunk, I wonder: what makes an eye-catching, effective book cover? Which books will make the final cut?

Here are pieces I’ve enjoyed, new and old, about the art and business of book cover design.

1. “Judge This: The Power of First Impressions.” (Chip Kidd, Medium, June 2015)

In this excerpt from his new book, Judge This, Chip Kidd explains that balancing clarity and mystery is important in design, and shows how both elements informed the covers he designed for books by Oliver Sacks, Harry Kramer, Haruki Murakami, and David Sedaris.
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Canada’s National Magazine Award Winners: A Reading List

Canada's Magazine of the Year Gold winner, Nouveau Projet

Below is a guest reading list by Eva Holland, a writer and editor based in Canada’s Yukon Territory, whose work we’ve featured on Longreads many times in the past.

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Canada’s magazine industry recently threw its biggest party of the year: the National Magazine Awards. The Canadian event differs from the American Ellies, with more categories and more nominees per category: this year’s awards were up for grabs among 326 nominees from 80 publications, spread across 43 categories. “Gold” and “silver” winners get awards, and the balance of the nominees receive honorable mentions. That spawns the occasional joke about how in Canadian magazines, everyone gets a medal for participation, but—go ahead, call me biased (I was a nominee/honorable mention in the “society” category, for “The Forgotten Internment”)—I like the way our format lets us celebrate many different sorts of work, not just the “biggest,” most ambitious features.

Here are a few of my favorites from among this year’s winners: Read more…

The Box and the Basement

Illustration by Kjell Reigstad

Nathan Rabin | Longreads | June 2015 | 8 minutes (1,900 words)

 

“Working in the media in 2015 is like being part of an epic game of Musical chairs. Every day the music starts and you race madly to hold onto your fragile place in the world.”

I published that in a Facebook post after being let go from my latest employer, comparing working in pop culture media in 2015 to participating in an insane daily game of musical chairs. You try your best to keep up, to maintain the heat, the buzz, and the pageviews to stay in a game that has a disconcerting obsession with putting aging writers out to pasture to make way for younger, cheaper, more malleable replacements.

Every time you see that one of your film critic colleagues has been let go or taking a buyout (see: Lisa Schwarzbaum, who was at Entertainment Weekly for 22 years before taking a buyout, or Claudia Puig who took a USA Today buyout after reviewing films there for 15 years), you breathe a nervous sigh of relief. For that day, at least, you are safe. Read more…