There has never been a competitor in the history of snowboard cross like Lindsey Jacobellis, which is why it was all the more shocking that Jacobellis floundered in three consecutive Winter Olympics. To the public, those slip-ups came to define her, and John Branch examines how Jacobellis has succeeded to quiet both the external and internal noise: by working with a mental strength coach whose previous experience came helping financial traders in the high pressure environment of Wall Street.
Eva Holland attended Extreme Polar Training, a school that teaches how to survive what mother nature has to offer 2.5 degrees south of the Arctic circle. In addition to treacherous, bruising ice, it includes temperatures of -40F and wind so cold and strong it gives you a headache before it tries to blow you over. For Outside, she recounts the experience and the final exam — a weeklong 40 mile loop in the frozen Canadian north.
As American men started cooking more at home, companies started redesigning their appliances to capture their dollars. Unfortunately, insulting gendered ideas about “manly cooking” and women’s “natural way in the kitchen” still underlie this shift to clean steal surfaces and black-matte finishes.