The Longreads Blog

The power of habits in guiding our behavior—and how companies like Target have used customer data to create new buying habits:

There are, however, some brief periods in a person’s life when old routines fall apart and buying habits are suddenly in flux. One of those moments — the moment, really — is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target’s marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. ‘Can you give us a list?’ the marketers asked.

“How Companies Learn Your Secrets.” — Charles Duhigg, New York Times

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The art of writing romance novels:

The romance heroine, though possessed of heart, intelligence and beauty, is at the mercy of her own self-criticism most of the time. As the story begins, she is scared and isolated, poor, or abandoned, or lonely. Not infrequently, the book opens with her having just suffered some terrible loss; her husband has just died in a plane crash, or her parents or beloved guardians have died, and now she is forced to work as a paid companion to a rich and disagreeable widow, maybe, or she’s just come to Australia from England to live with her grandfather, who is mean as a snake. Then she runs into an unusual and interesting man who openly demonstrates his dislike for her, or else pretty much ignores her entirely.

Difficulties will multiply. And almost always, as the tension builds, the heroine is beset with doubts about her own competence, attractiveness and worth.

That’s just how I feel! the reader cries inwardly.

“Romance Novels, The Last Great Bastion Of Underground Writing.” — Maria Bustillos, The Awl

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[Fiction] A favor from an ex, with a catch:

DENNIS

Let me guess. Is this about money? Now that I have it? Or do you suddenly need me on some emotional level heretofore unrealized?

Pause.

JOSH

Yes. I need money.

Silence.

“Turnabout.” — Daniel Reitz, Guernica

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Featured Longreader: James daSilva, senior editor at SmartBrief. See his story picks from River Avenue Blues, Connecticut Magazine, Christie Aschwanden, plus more on his #longreads page.

How the uprising in Bahrain failed, and how the United States looked the other way:

What this silence conceals is the story of what really happened in the Gulf kingdom last year, and the full story of America’s halfhearted attempts to intervene, which ultimately went nowhere. What it also obscures is that last year’s events may mark an ominous turning point in the tiny country’s history. Bahrain’s uprising grew out of a long-running conflict between the country’s Sunni ruling class and its marginalized Shiite majority. But its aftermath has taken on the dimensions of something darker still—a vastly asymmetrical battle that, in the words of Marina Ottaway, a scholar at the Carnegie Endowment for International Peace, has assumed the “ugly overtones of ethnic cleansing and collective punishment.”

“The Crackdown.” — Kelly McEvers, Washington Monthly

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A Michigan high school basketball player hits the game-winning shot. Moments later he collapses from cardiac arrest and dies:

After the autopsy, when the doctor found white blossoms of scar tissue on Wes Leonard’s heart, he guessed they had been secretly building there for several months. That would mean Wes’s heart was slowly breaking throughout the Fennville Blackhawks’ 2010—11 regular season, when he led them in scoring and the team won 20 games without a loss.

It would mean his heart was already moving toward electrical meltdown in December, when he scored 26 on Decatur with that big left shoulder clearing a path to the hoop. It would mean his heart swelled and weakened all through January (25 against Hopkins, 33 against Martin) even as it pumped enough blood to fill at least 10 swimming pools.

“The Legacy of Wes Leonard.” — Thomas Lake, Sports Illustrated

More from Sports Illustrated: “The Forgotten Hero.” — Tim Layden, Nov. 7, 2011

Photo: artbystevejohnson/Flickr

http://vimeo.com/36249878

100 ways to say the words to that special someone:

(36) She stands on the unpaved road with your newborn son on her breast. Even though she can’t hear you over the sound of the helicopter, you’re screaming the words. Six months and you’ll send for her. You promise.

On a rainy midspring morning 26 years later your son appears at the electronics store where you are senior sales. He’s been looking for you for 15 years, since his mother brought him to the States. He asks to buy a VCR. All you can see is that he’s a young guy, good-looking, but nervous. That’s normal; even at $200 it’s still a big-ticket item for a lot of people.

“How to Say I Love You.” — Paul Ford, The Morning News

See also: “George Washington in Love.” — Thomas Fleming, American Heritage, Sept. 8, 2009

Featured Longreader: Tyler Gleason, student, intrepid explorer and politics enthusiast. See his story picks from The Atlantic, Mother Jones, Washington Monthly, plus more on his #longreads page.

The evolution of how we recruit and train spies—starting with the OSS in the 1940s—and our changing expectations of what the job entails and what motivates those who sign up:

I remember him saying something like: “This is the only thing in the Army that you can volunteer for and then get out of if you change your mind.” That’s because we had signed up for something illegal, even immoral, according to some people, he said.

It was called espionage. We were not going to be turned into spies, he explained, but “case officers” — the people who recruit foreigners to be spies. Put another way, he went on, we were going to persuade foreigners to be traitors, to steal their countries’ secrets. We were going to learn how to lie, steal, cheat to accomplish our mission, he said — and betray people who trusted us, if need be. Anyone who objected, he concluded, could walk out right now.

He looked around. One man got up and left. The rest of us, a little anxious, stayed put.

“What Makes a Perfect Spy Tick?” — Jeff Stein, Washington Post

See also: “The Journalist and the Spies.” — Dexter Filkins, New Yorker, Sept. 19, 2011

Remembering a New York friendship. Excerpted from Manguso’s new book, The Guardians: An Elegy, out Feb. 28:

The Thursday edition of the Riverdale Press carried a story that began An unidentified white man was struck and instantly killed by a Metro-North train last night as it pulled into the Riverdale station on West 254th Street.

The train’s engineer told the police that the man was alone and that he jumped. The police officers pulled the body from the track and found no identification. The train’s 425 passengers were transferred to another train and delayed about twenty minutes.

“The Guardians.” — Sarah Manguso, The Paris Review

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