The Longreads Blog

The Subconscious Cues That Guide Visitors Through The World’s Busiest Airport

In a recent blog post for The Atlantic, David Zweig spoke with wayfinding expert and airport-sign designer Jim Harding about his work on the world’s busiest airport, Atlanta’s Hartsfield-Jackson. According to Hartfield, the highest mark of success in Harding’s work is invisibility: if his job is perfectly executed, “you will never think of him or his work.” In Harding’s work, no decision is arbitrary; even the tiniest aesthetic choices are part of a carefully orchestrated ballet, subconscious triggers that point the visitor in the right direction without them even realizing that they are being guided. Even something as seemingly minor as the shape of a street sign takes on great weight:

When undertaking a major wayfinding project like the one at the Maynard Jackson Terminal, as the ripple effect on the maps shows, everything outside the core area must be tied in to the master plan. On the roads encircling Maynard Jackson the top of every street sign related to the terminal has a slightly curved edge, echoing the gentle undulating aesthetics of the terminal’s roofline. It’s a subtle, likely subconscious wayfinding cue, letting you know you are in the vicinity of the international terminal. Many of the interior signs share this shape as well. This distinguishes the area from the domestic terminal and concourses, where all the signs are a standard rectilinear shape. If you are ever in an airport or campus or hospital or other complex environment and suddenly something feels off, you sense you are going the wrong way, there’s a good chance it’s not just magic or some brilliant internal directional sense, but rather you may be responding to a subconscious cue like the change of shape from one sign system to another. “Signage isn’t only about consistency in terminology and typefaces,” says Harding, but also about placing the overall ecosystem in a particular frame. It establishes a sense of place.

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The Memories of Dad We All Want to Have

When I was 3, my parents tried to plop me into a ski resort day care so the three of them could explore the mountain, but apparently I refused to sit around rearranging blocks with those other babies. My mom tried unsuccessfully to position me between her legs and launch me onto my own skis, pulling me up again and again as I plunked my butt onto the snow instead of attempting a turn. After an exhausting hour, she escaped with my brother while my dad and I languished on the bunny hill, trying to advance me past the snowplow. Dad would ski backwards in front of me, holding my tiny skis into a V-shape, until, finally, I managed to put my skis side by side and pivot on the snow. When my dad tells this story, he throws his arms in the air and launches into my tiny kid voice: “Daddy! I can ski!”

A few years later, I was accompanying him on black diamond runs with moguls as tall as me. When goggled adults riding high above us on the chairlift pointed at me in awe (or else at my father in disgust), I got a rush that sustained me until the bottom of the hill, where my dad would remove my mittens and breathe warmth into them before fitting them back on my pink hands. I didn’t know to feel lucky to be a little girl with a father who took her along on all of his adventures. I just liked that I could keep up with my dad.

Amanda Hess, in Slate, on adventures with her dad.

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Photo: Amanda Hess

The Top 5 Longreads of the Week

Below, our favorite stories of the week. Kindle users, you can also get them as a Readlist.

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Video Games and Their Potential for Storytelling

At The Awl, Maria Bustillos talks to Adventure Time creator Pendleton Ward about the magic behind his wildly popular cartoon series that’s beloved by both children and adults. Here, Ward talks about his love of video games and their potential for storytelling:

Oh man, the intensely emotional storytelling in games like ‘Gone Home’… it’s through the roof! The wild goosebumps I experienced after ‘Gone Home,’ I felt like I was in the body of a different person… a VERY different person haha! I don’t want to spoil it, but it was wild to feel so intimately connected with the character in that game. Movies and books transport you to a place where you’re along for the ride, games make you drive the thing forward. That’s especially true in scary games, because instead of shouting “Don’t go in that room!” …you’re the one taking the steps forward towards that room. It’s huge. I think games are a thing you can’t fully appreciate until you play them.

I’ve been to game conventions where games are being projected on screens all around you, they all look nice and it’s fun to see how visually appealing they are… but unless you wait in line and play them… you’ll leave there without knowing how they can pull so many good feelings out of yah. But for emotional storytelling in games, Gone Home is the front runner at the moment…. There’s plenty of games play on moral decision making… in ‘Red Dead Redemption,’ a hermit sent me on a quest to decimate the wild Bigfoots who were terrorizing him. I sought out and killed all of the Bigfoots…. I killed them from a distance, they never attacked me. Then I found the final Bigfoot who was sitting by a tree and crying… he told me that I had murdered his ENTIRE FAMILY!!! I still feel HORRRRRIBLE ABOUT IT! He wanted me to SHOOT HIM because he no longer WANTED TO LIVE! It was miserable!!!

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Photo: Wikimedia Commons

What It's Like to Lose Your Arm

I’d always heard amputees talk about the stares and the acute awareness of being viewed as different. During my first shoot for the NewsHour with one arm, I was wearing a blazer when I met a researcher I was to interview. She left the lab, and I took my jacket off. When she returned, it was a good thing she wasn’t sipping her coffee, because she would have offered up an amazing spit take. As we both looked at my stump, I shrugged and said, “It happens.” She smiled and nodded and then we pressed on. It didn’t really bother me for some reason—perhaps because of the honesty of her reaction. What makes me more uncomfortable is when I notice people consciously looking away. Is that pity? Revulsion? On the sidewalks, I look straight at people looking at me, and lots of times, they smile. Maybe I am still attractive. Or maybe I’m a freak.

My girlfriend was the one most upset about my silence in the Philippines. When she saw me for the first time, we fell into a long embrace. With tears welling, I asked her if she could still love me despite my diminished body. She caressed and kissed what is left of my arm. I took off the bandage and showed her the stitched wound. She kissed it.

TV reporter Miles O’Brien, in New York magazine, on adjusting to life after losing his arm.

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Photo: milesobrien.com

The Couple in Their 60s Who Rid People of Their Demons

In D Magazine, Julie Lyons profiles Marion and Larry Pollard, a couple in their 60s living in West Arlington, Texas who happen to be exorcists. During one of her visits with the Pollards, Lyons witnesses the Pollards rid a 38-year-old suburban mom of various demons:

Dozens of what appear to be demons manifest and depart during this day’s session. Larry coaxes out their names and functions, a veritable pantheon of entities known and obscure: Maranthia, who cuts wicked deals; Horus, Egypt’s falcon-headed god; Molech, who the Bible describes as “the detestable god of the Ammonites.”

Ruth morphs into another person altogether when Larry commands these spirits to manifest. Either she is an Academy Award-winning horror-film actress, with Ferrari-smooth shifts of body and voice, or she is encountering something in a subconscious realm. At one point, she speaks the name of a demon in a distinctly foreign voice: “Ba-al.” Later, in casual conversation, the pronunciation comes out differently: “Bail,” with a bit of a twang—the name of a Canaanite god mentioned numerous times in the Bible.

She describes the experience as sitting in a passenger seat, watching things unfold beside her as though another part of her brain controls them. “It becomes our little scavenger hunt,” Ruth says cheerily. “What’s the crazy little person inside me going to say next?”

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Image from ‘The Exorcist’

The Problem with Journalism and the Internet, in One Quote

Jonah Peretti: I think there’s an interesting tension between what’s good for the user and what’s good for the industry. That was really created by Google. Say The New Yorker writes a really long 12,000 word piece on Scientology. That takes lots of reporting and lots of investment. That’s important work that our industry should embrace and should find ways of supporting economically.

The average person who hears about that story doesn’t want to read the whole story. They’re at work, most likely. They do a Google search because they’ve heard about this Scientology scoop or long form piece. Their first result is the HuffPost link, not a New Yorker link. They look at it. It summarizes what the article is about. It says, “Here’s what was in it, here’s what was notable about it.” Has a few tweets from people. This is how people are reacting to it, and if you want to read it, here’s a link and you can go read the article.

The problem with that example is that from the perspective of the user, it’s a better experience to land on the summary, to see a little bit of the reactions, and have the option of reading it, because that’s as much as most people want. From the perspective of the industry, it would make much more sense for people to go to The New Yorker article so that they get the traffic, as modest as that ad revenue would be, they get the traffic and they get the people onto their site. There is some conflict between Google saying, “Well we want to serve the consumer,” and sending people to the article that the consumer likes the best. Or is Google supposed to send people to the article that costs the most to produce and supports the industry the most? Does that make sense? There is a little bit of a conflict, or a little bit of a tension.

BuzzFeed founder Jonah Peretti, in a long interview with Felix Salmon, on the past, present and future of media.

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Photo: techcrunch, flickr

Cincinnati Through the Eyes of 14-Year-Olds

What is it like to be 14 years old and living in three of Cincinnati’s roughest neighborhoods? Cincinnati Enquirer reporter Krista Ramsey and photographer Cara Owsley talked to 14 teens to get their perspectives. Here is Jalen Owensby, who has routinely experienced violence in her family:

“My uncle came and picked up my cousin and me at school and took us to the hospital,” the eighth-grader says, remembering back to 2006. “I saw my brother in the room. I went over to hug him, and he didn’t hug me back. And I realized he wasn’t there any more.”

Her 20-year-old brother, Rodney Owensby Turnbow died a day after being shot by an acquaintance. His death came seven years after a cousin, Roger Owensby, died after a struggle with Cincinnati police officers – a death that led up to the 2001 riots. Last summer, another cousin, Justin Owensby, was found shot to death in Westwood.

“To me, it’s a curse, because a lot of my family members are getting killed back to back to back,” she says. “If I got shot and killed, it would be hard on my parents. I’m the only kid in the house and my dad already lost one. I plan on moving to Atlanta. I don’t want to live in Cincinnati because I don’t want to be an innocent female who gets killed.”

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Photo: Wikimedia Commons

The Last Night in the Shelter – Our College Pick

What gets published is rarely what got pitched. Sources bail, circumstances shift, conflicts fizzle. Reporting out stories that go nowhere is a frustrating, tedious business – unless, of course, they turn into something good. Such was Wyatt Stayner’s experience in putting together a story called “Getting Out of Poverty in Oregon,” this week’s College Longreads selection. Stayner’s story, about a family’s last night in a homeless shelter, began as a piece about child poverty back in January. He shifted to families, but the subjects he found backed out after their first interview. A full two months after his initial pitch, Stayner, a student at the University of Oregon, found his story.

Getting Out of Poverty in Oregon

Wyatt Stayner, Flux Magazine, June 4, 2014, 8 minutes (1,950 words)

The Magical Stranger: A Son’s Journey Into His Father’s Life

Stephen Rodrick | The Magical Stranger | 2014 | 11 minutes (2,779 words)

Below is the first chapter from The Magical Stranger, Stephen Rodrick’s memoir about his father, squadron commander and Navy pilot Peter Rodrick. Our thanks to Rodrick for sharing it with the Longreads community. Read more…