Soraya Roberts | Longreads | August 2018 | 18 minutes (4,330 words)

Stratford, Ontario, doesn’t announce itself. The first time I traveled there, in mid-February, I drove into its center before knowing I was actually in it. I had not noticed a sign. All I had seen were miles of flat snowy farmland — the odd silo, field upon field — a row of frosted evergreens lining the horizon. Stratford, population 31,465, is like any other small tourist town in Ontario — shabby strip malls, magisterial churches, brick Main Street, overpriced eateries. Like so many Canadian cities, it’s the kind of place where a kid could be born and, happily enough, have just as much chance of staying as leaving.

People generally visit Stratford in the summer for its renowned Shakespeare festival, but I went during the off-season. A couple of miles ahead of the town center, my boyfriend and I passed what appeared to be a school bus holding zone — about a dozen of them, parked like blocks of life-size Legos — before arriving at the Stratford Perth Museum. It was 10 a.m. on a Saturday, the opening time for the press day of the “Steps to Stardom” exhibit, which traced Justin Bieber’s life, all 24 years of it, back to his Stratford childhood. It was quiet. The exhibit scarcely announced itself either, aside from two festive planters flanking the entrance, each festooned with curlicued silver-sprayed twigs wrapped in bows and billowy purple gauze, a color that, for those in the know, announces JUSTIN BIEBER as surely as it might have once announced royalty. In the next room, even quieter, the “Railway Century” exhibit politely stood by with its black-and-white photographs of the industry that had built the town that had built Justin Bieber. Read more…