The Fault in Our Stars: On Fake Celebrity Interviews

Soraya Roberts | Longreads | November 2018 | 11 minutes (2,670 words)
“I play with my breasts, not to show off but to demonstrate a kind of revulsion. I simply transform myself into a voice for all the tormented souls of this world.”
That’s Courtney Love in 1996 in SZ, the magazine belonging to one of the largest newspapers in Germany, Süddeutsche Zeitung. It sounds a little crazy, but then, she’s a little crazy. And anyway, Tom Kummer, the Swiss journalist who attempted to style himself after Hunter S. Thompson, always filed outlandish exclusives and cover stories like this from Los Angeles — Pamela Anderson on her aching implants, Mike Tyson on eating cockroaches, Bruce Willis on immorality. From the mid-nineties to 2000, he was kind of a celebrity himself. Beloved by editors, he also wrote for the German magazines Der Spiegel and Stern and Switzerland’s Die Weltwoche. In fact, it was in the latter that, roughly two years before the Love interview, he wrote, funnily enough: “She plays with her breasts not to show off but to demonstrate revulsion. She wants to embody the voice of all tormented souls in the world.”
Tom Kummer had been flagged for fabrication before, but it wasn’t until an exposé in Focus magazine in 2000 that it was confirmed: he had never interviewed Love, or Brad Pitt or Sharon Stone or Kim Basinger, or anyone really. SZ followed with a breakdown of his deceit, like The New York Times would with Jayson Blair in 2003; it published an apology for the “falsified” stories and fired editors Christian Kämmerling and Ulf Poschardt. You would think Kummer would at least nod at contrition — like Janet Cooke in 1982, like Stephen Glass in 1998 — but he took the Jonah Lehrer route instead and talked boundaries. He even had a name for his approach: borderline journalism. “I wrote impressionistic, creative, literary descriptions of the life of stars in the form of so-called interviews,” he told The Guardian in 2011, adding, “Everybody loved my stuff and I guess they were addicted to some kind of illusion that stars should talk like I made them talk.” He claimed he was never asked for proof, that his editors had approved of his methods. As Stern’s publisher told the Times, they — Kummer and his editors — “appeared to have a different idea of journalism.” Read more…