I’m thrilled to announce a new partner in Longreads: Joyce King Thomas. Joyce is the former executive vice president and chief creative officer of McCann-Erickson. She created Mastercard’s “Priceless” campaign, among other outstanding work.
Joyce will be working with me on advertising initiatives for Longreads. She and I actually go way back: She’s been a longtime Longreads community member (here’s her page), and we both share a passion for journalism.
Two years ago, I launched Longreads simply because I was looking for something to read. What I hadn’t expected was that this community would preside over a renaissance for long-form storytelling on the web.
The audience is growing by leaps and bounds (use of the hashtag on Twitter has quadrupled over the past few months), and every day I hear more great ideas from Longreads Members about how we can improve.
With Joyce as a partner, I feel truly lucky, and with her onboard we’re laying the foundation for a broader editorial and curator network. There’s so much more that we’d like to create to serve this community, and advertising (along with the generosity of your Longreads Memberships) will help support this growth.
She and I will be working with a small number of brands that want to help support outstanding storytelling, and create some cool stuff in the process. If you’d like to request an invite to participate, you can reach Joyce here.
We’ve also worked closely with publishers, and we’re going to continue to do that in new and interesting ways that will be relevant to readers. And of course, we’ll always be open and totally transparent about how we do everything. I’m glad to hear from anyone—members, publishers, authors, curators—who wants to know more or get involved.
It has been a incredible two and a half years for Longreads, and I’m thankful to the entire community for its support as we continue to grow.
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