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Two cold case investigators uncover a serial killer’s trail in Colorado:

Yearling turned to his computer and pulled up a map. The site where Ramey’s body was dumped—an area southeast of East 56th Avenue and Havana Street—was now a jumble of loading docks, and strips of asphalt and concrete. The detective typed Ramey’s name into a Google search. After a few minutes clicking through different websites, Yearling stumbled upon a message board devoted to cold case investigations. In one comment thread dedicated to unsolved Colorado homicides, he found a simple who-what-when on a young woman who disappeared in August 1979. Her name was Norma Jean Halford. Yearling scrolled down the page and found a copied and pasted, 21-year-old newspaper story that included Ramey’s name on a list of women who were murdered or disappeared across the Denver metro area from 1979 to 1988. According to police at the time, the story said, one man might have been responsible: a man named Vincent Groves.

“Chasing A Ghost.” — Robert Sanchez, 5280 Magazine

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“My Life as a Replacement Ref: Three Unlikely Months Inside the NFL.” — Sean Gregory, TIME

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What it’s like for an actor to become a TV commercial megastar—forever associated with a brand, for better and worse:

On the day of the audition, roughly 30 actors showed up. When it was Olcott’s turn, he flashed his big, ecstatic smile. The director loved it, and Olcott got the job. In February, on a bare-bones budget of roughly $100,000, a first commercial was shot touting the herbal product Enzyte. It boiled down to 30 seconds of campy innuendo. Olcott was shown breezing through life flashing his blissed-out smile at breakfast, at work, and while waving happily to his neighbor, a guy holding a sagging hose. ‘This is Bob,’ went the voice-over. ‘Bob is doing well. Very well indeed. That’s because not long ago, with just a quick phone call, Bob realized that he could have something better in his life. And what did he get? Why, a big boost of confidence, a little more self-esteem, and a very happy Mrs. at home.’ Toward the end of the commercial, viewers were given a telephone number for Enzyte.

A couple months later, Olcott got a phone call from the advertising team in Los Angeles. The commercial was a huge hit in the U.S. The phones at Berkeley Premium Nutraceuticals, the Cincinnati-based maker of Enzyte, were ringing like crazy. They wanted more ads, more Bob, more smiles. Spear rushed back to Vancouver. By the time they stopped shooting in 2005, Olcott had starred as Smiling Bob in 18 different Enzyte commercials. Ultimately, Berkeley Premium Nutraceuticals spent more than $125 million on airtime, the company’s founder would later tell GQ. Smiling Bob was famous.

“Branded for Life.” — Felix Gillette, Bloomberg Businessweek

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Top 5 Longreads of the Week: Texas Monthly, The Wilson Quarterly, Smithsonian Magazine, Chicago magazine, New York Magazine, fiction from Outlook India, and a guest pick from Jessica Misener.

[Not single-page] An oral history of the TV show “Cheers”:

Danson: I’ll tell you about the worst day of my life. Shelley and Rhea were carrying that week’s episode, and the guys were just, ‘Let’s play hooky.’ We’d never done anything wrong before. John had a boat, so we met at Marina del Rey at 8 a.m. We all called in sick, and Jimmy caught on and was so pissed. Woody and I were already stoned, and Woody said, ‘You want to try some mushrooms?’ I’d never had them, so I’m handed this bag and I took a fistful. On our way to Catalina, we hit the tail end of a hurricane, and even people who were sober were getting sick. Woody and I thought we were going to die for three hours. I sat next to George, and every sixty seconds or so he’d poke me and go, ‘Breathe.’ [gasp] And I’d come back to life.

Harrelson: I was a little worried about him. It looked like his face was melting. I think I may have been freaking a little myself, but I had to be cool about it.

Wendt: We got into serious trouble for that. I think we thought Jimmy and Les and Glen would have more of a sense of humor about it. We did it because Ted was doing it. He’s sort of a reluctant leader. He didn’t try to flex his influence. He’s just eminently followable.

“‘The Best TV Show That’s Ever Been’.” — Brian Raftery, GQ

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“Haunts.” — Mark Jacobsen, New York magazine

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How musical therapists are helping patients in a care center in southeast London:

For about 10 minutes, Gibbes hits the djembe in a 3/4 beat while Prince accompanies him in making what sounds sort of like a flamenco song. Gibbes stares off into space while pushing the song up to its crescendo, then rolling it back down again. He takes his time and does this more than once. Eventually the sound of Prince’s guitar lowers to a whisper and Gibbes is only rubbing his hands in rhythm over the rope-tuned skin on top of the drum. Then comes a long silence. Prince doesn’t say anything. So after about 30 seconds, Gibbes starts to speak.

Prince can’t understand him so Gibbes tries again. ‘You are not…?’ Prince repeats back to him. But that’s not it. So Gibbes tries again. He does this five, six more times. Eventually, Prince pieces it together and repeats it back to him: ‘Oh! You were lost in the rhythm!’ he says. ‘Well why didn’t you just say that?’ Gibbes just rolls his eyes and laughs.

“Rhythm in Disguise.” — Brian Leli, The Morning News

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A look behind-the-scenes at the alleged 2004 search by the Church of Scientology for the next Mrs. Tom Cruise:

Nazanin Boniadi, 25, who had not yet become the human-rights activist for Amnesty International and the actor she is today, was summoned in October 2004 to meet an important church official at the Celebrity Centre International, in Hollywood. She arrived to find the high-ranking Greg Wilhere, who, according to a knowledgeable source, told her she had been selected for a very hush-hush mission that would entail meeting dignitaries around the world. He added that if she succeeded she would be helping to make the world a better place. Thus began a month-long preparation process that entailed her getting audited every day and telling Wilhere her innermost secrets, including every detail of her sex life. Nobody who had been in a threesome, for example, would be considered—a rule that apparently eliminated one candidate. Since Boniadi was a gung-ho Scientologist who had already attained a level of O.T. V—beyond the Wall of Fire—she embraced the church’s motto ‘Think for Yourself’ and threw herself into every task she was assigned. Wilhere, meanwhile, had frequent whispered phone conversations with the person he called ‘the project director,’ says the source. Early on, he sent Boniadi to a photo shoot, which revealed that she wore braces and that her naturally black hair had red highlights. She was told that she had to lose the braces and make her hair one color to emphasize her ethnicity. It didn’t matter that she still had a good six months to wear the braces; they had to go. So did her boyfriend.

“What Katie Didn’t Know.” — Maureen Orth, Vanity Fair

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“Meeting a Troll.” — Leo Traynor, Traynor’s Eye

Thirty years after seven people in Chicago died after taking cyanide-laced Tylenol, investigators, law enforcement officers, health and public officials, and friends and family members recount how it all unfolded. The perpetrator was never found, and the case was recently reopened:

Nurse Jensen

The [Janus] family was all at Adam’s house, planning the funeral and mourning together. Adam’s younger brother, Stanley [Janus], had some chronic back pain. And he asked his wife—they had been married just a little while, and her name was also Theresa—to get him some Tylenol. And she came out and gave him two Tylenol, and then she took two Tylenol. And then he went down. And then she went down.

Charles Kramer

Lieutenant with the Arlington Heights Fire Department [to the Daily Herald]

When I arrived at the house, there were cars and people everywhere. All eight of my men were working, four on one man and four on a woman. Everything that would happen to the man happened to the woman a few minutes later.

Dr. Kim

As I was putting on my blue blazer to leave, around 5:30, a nurse told me that they were bringing the Janus family back. And I said, ‘Well, it’s probably the parents,’ because they were feeble and they might have been very upset. And the nurse said, ‘No, it’s his brother.’ I had been talking to this six-foot healthy guy. And I said, ‘Well, what happened? Did he faint?’ And she said, ‘They are doing CPR—and they are working on his wife too.’ That’s when I took my blazer off.

“Chicago Tylenol Murders: An Oral History.” — David Zivan, Chicago Magazine

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