‘It’s An iPad, Not An usPad’: Douglas Rushkoff on Digital Isolation

At OneZero, author and media theorist Douglas Rushkoff asks: how much are the privileged allowed to use their wealth, fancy devices, and fully wired houses to insulate themselves from the troubles of today’s world?

The pool for my daughter wouldn’t have gotten here were it not for legions of Amazon workers behind the scenes, getting infected in warehouses or risking their health driving delivery trucks all summer. As with FreshDirect or Instacart, the externalized harm to people and places is kept out of sight. These apps are designed to be addictively fast and self-contained — push-button access to stuff that can be left at the front door without any human contact. The delivery people don’t even ring the bell; a photo of the package on the stoop automagically arrives in the inbox. Like with Thomas Jefferson’s ingenious dumbwaiter, there are no signs of the human labor that brought it.

Many of us once swore off Amazon after learning of the way it evades taxes, engages in anti-competitive practices, or abuses labor. But here we are, reluctantly re-upping our Prime delivery memberships to get the cables, webcams, and Bluetooth headsets we need to attend the Zoom meetings that now constitute our own work. Others are reactivating their long-forgotten Facebook accounts to connect with friends, all sharing highly curated depictions of their newfound appreciation for nature, sunsets, and family. And as we do, many of us are lulled further into digital isolation — being rewarded the more we accept the logic of the fully wired home, cut off from the rest of the world.

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