Pacific Octopus At New England Aquarium | The Octopus’ Branding Makeover: From Devil-Fish to Brilliant Invertebrate

BOSTON – APRIL 17: The giant Pacific octopus in the Olympic Coast exhibits is the newest exhibit at the New England Aquarium, seen here on Sunday, April 17, 2016. This octopus is 10 feet from tentacle to tentacle. (Photo by Matthew J. Lee/The Boston Globe via Getty Images)