For New York Magazine‘s The Cut, Ashley C. Ford writes about the burgeoning plus-size fashion business, and how much of a surprise missed opportunity it’s consistently been for major manufacturers and retailers. When you consider that some 67 percent of women reportedly wear size 14 or larger, it’s remarkable how hard it is for them — Ford included — to find a selection of “fun and quality” clothes designed specifically with larger bodies in mind.
Ford comes at the story from a personal angle, not only as a plus-size customer, but also as someone who was discouraged away from her dream of designing plus-size clothes.
I began my freshman year of college double-majoring in fashion merchandising and apparel design. At the end of my first semester, a professor told me I would be better off changing my major. I had earned an A in her course — for the first time in my life, I was a perfect student. But I was already a size 12, inching closer and closer to 14 each day. My professor was also big, and she told me there was no place for a body like mine in the fashion world unless I was a man or a genius, so I was wasting my money and my time. I don’t believe she meant me harm. I believe she meant to save me: Her experience working in fashion as a fat woman had been abysmal. I wasn’t even comfortable enough to go into some stores at my size, so how was I going to design for them? I changed my major to psychology.