Failure stories come in two distinct flavors: “We almost had it all!” and schadenfreude. At VentureBeat, Harrison Weber’s tale of Google’s suspended project to build a modular smartphone is distinctly of the first type. It channels the excitement of the people who tried to make it happen — and the wistfulness of those who find it hard to let go. More than anything else, though, it shows how hard it to translate a cool, lightbulb-moment idea into a viable product.
“I had an old camera that I broke and I couldn’t really fix it. So I took it apart and I noticed all the components were still pretty good, except for one thing.”
“I thought: Isn’t that weird that we throw everything away just because one part is broken?” said Hakkens.
“At first, I wanted to make a phone that lasts 100 years. But then I realized, I kind of like technology — that it evolves, that it gets better. The only downside is that after it gets better, we throw everything away. I started looking into it, and it generates a lot of e-waste… I mean now we have some devices, but in the future it’s thermostats, fridges, microwaves — everything will be connected. So what if a chip breaks in your fridge? Do you just throw the entire thing away?”
The Phonebloks story spread like wildfire. Gadget blogs covered it en masse, hordes of supporters signed up to support, tweet, and share the idea with a viral marketing tool called Thunderclap, and developers fired back, saying it couldn’t be done — that it was impossible to build. Perhaps they had a point.