A profile of Lynsi Snyder, In-N-Out Burger’s 31-year-old president who drag races on the side:
Snyder, who inherited control of In‑N‑Out in 2006 when her grandmother died, and ascended to the corporate presidency in 2010, won’t be adding new products or expanding into new markets as new CEOs who want to put their stamp on a company often do.
“How we make our decisions is not looking to the right and left to see what everyone else is doing,” she explains. “It’s just looking forward and doing the same thing that we’ve done in the past, because it has worked. We don’t have plans to change the menu. We don’t have plans to crank up the growth. It’s just kind of doing the same thing and being smart, and everybody doing their job. Like a plane on autopilot. There’s so much momentum, with all the people who’ve been here and have tenure. There’s so much strength, as a whole. So we just keep on doing the same thing, and it runs pretty smoothly.”