On the online cultural phenomenon of posting and disseminating horror stories in online forums:

I had unwittingly stumbled into the world of ‘creepypasta’, a widely distributed and leaderless effort to make and share scary stories; in effect, a folk literature of the web. ‘[S]ometimes,’ wrote the American author H P Lovecraft in his essay ‘Supernatural Horror in Literature’ (1927), ‘a curious streak of fancy invades an obscure corner of the very hardest head, so that no amount of rationalisation, reform, or Freudian analysis can quite annul the thrill of the chimney-corner whisper or the lonely wood.’ These days, instead of the campfire, we are gathered around the flickering light of our computer monitors, and such is the internet’s hunger for creepy stories that the stock of ‘authentic’ urban legends was exhausted long ago; now they must be manufactured, in bulk. The uncanny has been crowdsourced.