A trip to Rochester, New York, to investigate the decisions that doom a company:

“Peter Sucy, another computer engineer at Kodak, describes the rarity of computers in the workplace in the late 1980s. ‘Almost no one had a computer at their desk,’ he recalls. When the Macintosh II was announced, packed with new state-of-the-art features, he had to buy one himself. With a $3,000 price tag, it allowed him to do things with images he could not do before, including digital photo editing. Based on those exhilarating experiences, he began making proposals for products that could expand Kodak’s reach in digital platforms.”