In 1959, Dr Milton Rokeach, a social psychologist, received a research grant to bring together three psychotic, institutionalised patients at Ypsilanti State Hospital in Michigan, in order to make a two and a half year study of them. Rokeach specialised in belief systems: how it is that people develop and keep (or change) their beliefs according to their needs and the requirements of the social world they inhabit. A matter of the inside coming to terms with the outside in order to rub along well enough to get through a life. As a rule people look for positive authority or referents to back up their essential beliefs about themselves in relation to the world: the priest, imam, Delia Smith, the politburo, gang leader, Milton Friedman, your mother, my favourite novelist. It works well enough, and when it does, we call ourselves and others like us sane. When it goes awry, when people lose and/or reject all positive referents in the real world for the self inside, we call them delusional, psychotic, mad.