That is the essence of Morrissey: his brand of loneliness and longing and hopelessness (all the stuff he sings about) is that of a person who finds it natural to have relationships with the unreachable – that’s to say, with images and works rather than people. Nostalgia is the be-all-and-end-all of pop, and Morrissey is the king of all that, so when he became a star himself (and began featuring his own mug on his record sleeves) he had succeeded in creating an audience literally after his own image, a tribe inured to the modes and manners of heightened fandom.