Recap: 'America's Next Great Restaurant'

There’s a problem: THE TIFFIN BOX’s menu will “lean heavily towards vegetarian.” The judges are disgusted with this naked display of idealism. One of them asks, What percentage of Americans are vegetarian? “About 15%.” Then the judges make some weird calculations, like since only 15% Americans are vegetarian, only 15% of Americans would ever eat at The Tiffin Box. This makes no sense: I’m not a vegetarian, but I’ll eat at the Tiffin Box at least twice a week! “Where’s David?” “Oh you know him; he’s down at the ol’ Tiffin Box, eating the shit out of everything.” “I didn’t know David was vegetarian.” “I KNOW, IT’S SO CRAZY THAT SOMEBODY WHO EATS CHEESEBURGERS WOULD EVER NOT WANT TO EAT A CHEESEBURGER.”

By David Rees, NYMag Grub Street

(thanks Dan)